Acura Selects Reynolds and Reynolds to Provide CRM System
18 April 2000
Acura Selects Reynolds and Reynolds to Provide CRM System; Includes Technology and Support for Acura's TLC Service Reminder System
DAYTON, Ohio--April 18, 2000--The Acura Division of American Honda Motor Co., Inc. has selected The Reynolds and Reynolds Company (NYSE:REY) to provide the technology and support for its Total Luxury Care (TLC) Service Reminder System(TM) to its nearly 260 retailers across the country. The two-year contract takes effect in April 2000, and is an extension of the agreement Reynolds signed with Honda in January 1999."We are pleased to work with Acura in providing its retailers with this advanced customer relationship management (CRM) system," said Mark Brown, general manager of eCRM. "CRM is the key to success in automotive retailing today. This system strengthens the relationship between Acura retailers and consumers at all stages of vehicle ownership while enabling the retailers to generate more service revenue."
The TLC Service Reminder System is designed to develop a loyal customer base for Acura retailers, utilizing professional, targeted and consistent communications that are driven by vehicle mileage and time variables. This CRM system takes advantage of the latest developments in electronic database management while combining it with a high degree of personalization. According to Chuck Kendig, national manager of Acura Parts and Services Marketing, Reynolds will further enhance the system, offering retailers an advanced printing process and client value panels.
"By partnering with Reynolds and Reynolds, we can take advantage of their CRM and service reminder program architecture which mirrors and enhances our current system," said Kendig. "The Acura TLC Service Reminder System is the cornerstone of our direct marketing effort, with response rates and return on investment among the best in the industry. We expect our business alliance with Reynolds to further strengthen our retention and market share position."
Reynolds and Reynolds, headquartered in Dayton, Ohio, is a leading provider of integrated information management systems and related value-added services to automotive and general business markets. The company reported revenues of $1.56 billion in fiscal year ended Sept. 30, 1999. For more information on Reynolds and Reynolds, visit www.reyrey.com, or call The Reynolds and Reynolds Information Hotline at 1-888-4REYREY.
Certain statements in this news release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The forward-looking statements are based on current expectations, estimates, forecasts and projections of future company or industry performance based on management's judgment, beliefs, current trends and market conditions. Forward-looking statements made or to be made by or on behalf of the company may be identified by the use of words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates" and similar expressions. Forward-looking statements are not guarantees of future performance and involve certain risks, uncertainties and assumptions that are difficult to predict. Actual outcomes and results may differ materially from what is expressed, forecasted or implied in the forward-looking statements. See also the discussion of factors that may affect future results contained in the company's Current Report on Form 8-K filed with the SEC on February 9, 2000, which we incorporate herein by reference. The company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.