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TIR and Color Kinetics Bring Together Technology For New Innovative Color Lighting

18 April 2000

TIR and Color Kinetics Bring Together Technology For New Innovative Color Lighting

    VANCOUVER, B.C.--April 18, 2000--TIR Systems Ltd.(CDNX:TIY.), the world leader in The Light Pipe(TM) technology and products, is pleased to announce the signing of a worldwide OEM agreement with Color Kinetics Incorporated, the pioneer of full spectrum digital lighting.
    A strong market response to TIR's linear lighting systems with digital color change capability has spurred TIR to seek out the world leader in digital color changing lighting technology. TIR will integrate Color Kinetics' patented Chromacore(TM) technology with TIR's Light Pipe and LED Color Changing systems to offer a complete linear lighting solution for the Architectural and Transportation markets
    Chromacore is Color Kinetics' patented technology that generates over 16.7 million colors and a variety of colored lighting effects via microprocessor-controlled red, green and blue LEDs. In contrast to conventional lighting techniques, which require gels, dimmers and moving parts to produce color and colored lighting effects, Chromacore generates colored light by using a microprocessor and additive color mixing. In addition, Chromacore technology offers an ultra-long source life of 100,000 hours. It uses little power, produces virtually no heat or UV emissions, and creates dynamic changing color without moving parts, all of which significantly extends the range of environments in which colored lighting effects can be used.
    The combination of TIR's Light Pipe with Color Kinetics' Chromacore technology effectively addresses the age old dilemma faced by today's architects and lighting designers, creating a "new look" while keeping maintenance and energy costs in check. TIR's LED Color Changing system, powered by Chromacore, offers the ease of maintenance characteristic of The Light Pipe and LEDs without having to sacrifice any quality of illumination. Chromacore technology produces brilliant full spectrum digital color which is distributed with superior uniformity by The Light Pipe making these two technologies into one outstanding color change lighting solution.
    "The inherent benefits of Chromacore make it ideal for a wide variety of color-changing lighting applications. Expanding these applications, as well as the environments in which Chromacore is used, is a key strategic objective for Color Kinetics," said George Mueller, President and CEO of Color Kinetics. "TIR, with its proven industry track record, worldwide distribution network and impressive installed base of Light Pipe customers, coupled with its fully integrated design-through-installation service offerings, will be an important part of our continued growth and success."
    The Light Pipe is TIR's core technology for linear light distribution. The Light Pipe consists of a hollow prismatic light guide and an accessible remote point luminaire. Single point source luminaires beam light into hollow linear light guides to produce lines of unparalleled uniform white or colored light. The luminaire, with associated wiring and maintenance, is separate from the light emitting surface which translates into significant maintenance advantages compared to other linear options and the ability to isolate electrical components from the lit environment. The Light Pipe offers easy maintenance, high quality illumination, long life and excellent all weather performance.
    John Mingay, President of TIR Systems Ltd. stated "TIR Systems' OEM agreement with Color Kinetics will allow both companies to realize the growth potential for both LEDs and The Light Pipe, which are expanding rapidly around the world. Purchase orders are growing weekly with innovative applications for our LED Color Changing system and TIR is responding to our customer's demand for high quality color change capability by providing the cutting edge Chromacore technology to power TIR's LED Color Changing systems."
    "TIR's LED Color Changing system is now being specified on numerous projects such as commercial building and bridge highlighting, major airport pedestrian walk ways, casinos, restaurants, atriums, cinema entrances and multi-level parking complexes," noted Leonard Hordyk, Vice-President, Sales & Marketing for TIR Systems Ltd.

About TIR Systems
    TIR Systems Ltd. is a lighting manufacturer that markets unique lighting systems based on prism light guide technology. The Light Pipe(tm) coupled with a variety of custom designed light sources provides ideal lighting solutions for an extraordinary range of indoor and outdoor lighting applications. Projects such as commercial building highlighting, hotels, swimming pools, roadway tunnels, bridges and platforms take advantage of The Light Pipe's even distribution of light, ease of installation and low maintenance costs.
    TIR Systems Ltd. provides lighting solutions and innovative linear lighting products to the Architectural & Design, OEM and Transportation markets.
    TIR is a registered trademark and The Light Pipe is a trademark of TIR Systems Ltd.

About Color Kinetics
    Color Kinetics, the pioneer of full spectrum digital lighting, designs, manufactures and markets a full line of products based on its patented Chromacore technology that today are used in visual merchandising, architectural, entertainment, theatrical and signage applications. Since its introduction in 1997, Color Kinetics has earned numerous industry awards, and has built a client list that reads like a "Who's Who" of the retail, entertainment and design industries. In addition to Chromacore, the company holds a growing patent portfolio encompassing a number of emerging digital technologies. More information about Color Kinetics can be found on the World Wide Web at www.colorkinetics.com.
    Color Kinetics is a registered trademark and Chromacore is a trademark of Color Kinetics Incorporated.

How to order
    Please contact TIR Systems at 1-800-663-2036 or visit our website at www.tirsys.com