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Pick-Ups Plus Announces Dramatic Increase in Franchisee Applications

18 April 2000

Pick-Ups Plus Announces Dramatic Increase in Franchisee Applications

    MASON, Ohio--April 18, 2000--Pick-Ups Plus, Inc. (OTCBB:PUPS) announced today that it is experiencing a dramatic increase of qualified applicants who wish to become franchisees. Sean Fitzgerald, Vice President of Operations at Pick-Ups Plus said, "We have seen the number of qualified applicants increase 200 to 300% per week in the last two months." He attributes this dramatic increase in the exposure of the company to the investment community since they began trading on February 19, 2000.
    John Fitzgerald, President of Pick-Ups Plus, stated, "Many of the new applicants are people who have bought our stock and now want to become franchisees. These people are very qualified and I'm sure our projection of new franchises for the year 2000 will have to be revised on the upside. This will surely help us reach our goal of being the number one retailer in the truck and SUV accessory business much sooner than we had anticipated."
    Pick-Ups Plus, Inc., is a retailer and franchiser of stores devoted exclusively to the sale and installation of accessories for pick trucks and sport utility vehicles. Through the opening of company stores and select franchises, Pick-Ups Plus, Inc. intends to become the national leader in providing accessories for pickups and SUVs while obtaining its share of this $30 billion dollar market. For updates on Pick-Ups Plus, Inc. please subscribe to Strategic Investor Group's newsletter at www.stratego.net, and visit Pick-Ups Plus, Inc.'s web site at www.pickupsplus.com.

    This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Exchange Act of 1934, as amended by Public Law 104-67 and is subject to safe harbor created by these sections actual results, performance or achievements could differ materially from those anticipated in such forward-looking statements, which involve numerous risks and uncertainties. Past performance is not necessarily indicative of future results.