YapStone, Inc. Raises $2 Million in First Round of Funding
17 April 2000
YapStone, Inc. Raises $2 Million in First Round of FundingAngel Funders Lead Investment in New Internet-Based Credit Card Payment Services for Rental and Automotive Markets MINNETONKA, Minn., April 17 YapStone, Inc. (http://www.yapstone.com), a new online, easy-to-use credit card payment service for the rental and automotive marketspace, today announced it has received $2 million in its first round of funding. The round was lead by Jason Ackerman, president of FreshDirect.com and a partner at Crown Capital along with partners of Texas Pacific Group, Gilbert Global Equity Partners, Colony Capital, investment bankers of DLJ and Imperial Capital, and partners of Skadden, Arps, Slate, Meagher & Flom. Founded in November 1999, YapStone will soon deploy an easy-to-use, customer-oriented Web site that enables person-to-person and small business credit card transactions. YapStone has created a branded product that will provide a "simple" way of accepting credit card payments for the rental and automotive market. "This round of funding will support the rapid growth of YapStone. The capital allows us to develop and deploy our transaction engine, purchase hardware, host our Web site, and further expand our exceptional staff," said president and founder Kirk Honour. "The user-friendly interface allows small to mid-sized property managers to manage properties and accept rent payments online." The key benefits for using YapStone are convenience, time, and security. A landlord or automotive retailer can easily set-up and access an account by going to the YapStone Web site, completing an application and getting an approval in real time. After the merchant account is set-up, renters or buyers can pay via the Internet or by telephone with a credit card. Property owners and individual automotive sellers don't have to worry about setting up an actual account with Visa, Mastercard or American Express; they can simply go through YapStone. To ensure security of payment, YapStone will use Email confirmation to authenticate customer charges as well as digital signatures. The company will also utilize state-of-the-art personal data protection techniques to secure transactions. YapStone.com will enable consumers to gain valuable services and rewards by allowing them to use credit cards to pay for rent or when purchasing pre-owned vehicles. Consumers can quickly earn thousands of miles or other rewards simply by paying their rent -- the single largest recurring monthly expenditure for most consumers. In addition, YapStone will give consumers the option of setting up automatic payments for their rent or the convenience of paying at any time with a credit card from virtually anywhere, either through the Internet or by telephone. "I am excited about YapStone's prospects given the fact that unlike other online payment processors such as Billpoint and X.com, YapStone is offering a comprehensive niche product for the property rental and person-to-person used car market," said Chris Laurence, General Partner of Brentwood Associates. "In addition, YapStone is targeting users that are dealing with each other in an offline environment, not just people transacting online. I expect to see YapStone emerge as a leader in the alternative payment systems market." Products and company names may be registered trademarks, service marks or trademarks of their respective owners.