Subaru Names Mike Whelan As Senior Product PR Manager
17 April 2000
Subaru of America, Inc. Names Mike Whelan As Senior Product Public Relations Manager
CHERRY HILL, N.J., April 17 Subaru of America, Inc. (SOA),
a pioneer of crossover all-wheel drive vehicles designed for the active
lifestyle, today announced the appointment of Mike Whelan to the position of
senior product public relations manager. Whelan replaces Alex Fedorak, who
left the company in March to join A&M Specialists. Whelan will oversee all
public relations activities associated with Subaru products including working
with the automotive and enthusiast media, development of product and technical
information, management of the Subaru press fleet as well as long and short
lead media introductions. Mike can be contacted at 856-488-8615, or via
E-mail at mwhelan@subaru.com.
Whelan began his career with SOA in 1982 as a public relations assistant
working with the press to promote the Subaru partnership with the U.S. Ski
Team. During his tenure, Whelan held several other positions including
district sales manager and regional sales training manager at Subaru Atlantic,
now the Subaru Southeast Region, located in Maryland. After serving as
product planning manager for SOA from 1994 through 1998, Whelan coordinated
regional market development for the Penn-Jersey Region of Subaru, overseeing
dealer franchising, dealer development and implementation of the Subaru
Signature Facility program. Prior to his joining SOA, Whelan served as a
salesperson at a variety of imported car dealerships representing
distinguished marques such as Jaguar, Porsche, Aston Martin, Ferrari and
Maserati.
Whelan is a graduate of St. Joseph's University with a BS in
Management/Marketing, and resides with his wife Liza and daughters Jane and
Virginia in Paoli, Pa.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy
Industries Ltd. of Japan. Headquartered near Philadelphia, the company
markets and distributes Subaru vehicles, parts and accessories through a
network of 590 franchised dealers across the United States. All Legacy and
Outback models sold in the U.S. are produced at the company's American
manufacturing plant, Subaru-Isuzu Automotive, Inc., near Lafayette, Ind.
Over the past six years, the company has nearly tripled its revenues and
seen its sales increase by nearly 50 percent thanks to its popular line of
car-based sport utility vehicles. The company is among the fastest growing
brands in the automobile industry and was recently named "Most Improved Car
Company in the World" by the London-based Financial Times Automotive World
Magazine.
CONTACT: Richard Marshall of Subaru of America, 856-488-3327, or
rmarshall@subaru.com; or Rob Moran of Ruder.Finn, 212-593-6444, or
moranr@ruderfinn.com, for Subaru.