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MZD Selected as Agency of Record for trader.com

17 April 2000

MZD Selected as Agency of Record for trader.com

    INDIANAPOLIS, April 17 Harry Davis, Executive Vice
President of Montgomery Zukerman Davis, Inc. (MZD), is pleased to announce the
addition of trader.com to the agency's growing client list.
    trader.com, expanding its services into the global internet marketplace,
is a subsidiary of The Trader, a popular classified publication specializing
in automotive sales.  Guests to the new site are able to buy and sell
vehicles, boats and a wealth of other items, including art.
    "We are very excited to help promote an organization that will reach
millions of people in over 20 countries by providing direct access to
international markets and merchandise," said Davis.
    trader.com has commissioned MZD to develop a consumer campaign targeting
primarily Indiana, Tennessee and California.  The first phase has involved a
consumer research program as well as sales collateral for auto dealers.
    Beyond the listing of available merchandise, trader.com also provides
relevant information on special offers and related products and services, as
well as an employment and job services center for prospective employers and
employees.
    MZD is a leading advertising, marketing and public relations firm
headquartered in Indianapolis, with offices in Detroit, Chicago, Louisville,
Milwaukee, Rochester and Arnold, PA.