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www.enjoythedrive.com - Explore the Possibilities

13 April 2000

www.enjoythedrive.com - Explore the Possibilities

    DIAMOND BAR, Calif., April 13 Quiet kids.  A comfortable
seat.  A secure place to stow your gear.  Effortless acceleration.  Traffic
reports on demand.  A ketchup-proof interior.  Better gas mileage.  Style that
suits your personality.
    Is this too much to ask from a vehicle?  Absolutely not.  In fact, it's
not too much to ask from YOUR vehicle.
    Believe it or not, a wealth of accessories are available that can improve
the quality of the time you spend behind the wheel.  And now it's fun and easy
to explore the possibilities online, at http://www.enjoythedrive.com.
    Enjoythedrive.com is the brand-new consumer Web site from the Specialty
Equipment Market Association (SEMA), the "voice" of the nation's custom auto
products industry.  The user-friendly site lets consumers browse through
accessories according to their lifestyles, interests or concerns-whether they
know a little or a lot about automobiles.
    "Enjoythedrive.com is about discovering the possibilities," said Chris
Horn, SEMA's vice president of consumer affairs.  "Parents looking to make
their vehicles safer for the kids, outdoor and sports enthusiasts looking for
a better way to stow gear, commuters looking for more comfort and convenience
options, and even young people looking to express their personalities through
their vehicles can explore their options on http://www.enjoythedrive.com."
    The site doesn't try to sell consumers anything.  Instead, the focus is on
education and entertainment, with articles on subjects like how to choose the
right tires or avoid an accident, an illustrated glossary of automotive
products and terms, an "ask the experts" feature, discussion groups, links to
manufacturers' web sites and much, much more.
    For more information on http://www.enjoythedrive.com or on the wide variety of
automotive accessories available today, contact SEMA Consumer Affairs at 1575
South Valley Vista Drive, Diamond Bar, CA 91765.

    ABOUT SEMA
    SEMA represents the $21.2 billion specialty automotive industry.  The
trade association is composed of nearly 4,000 member companies nationwide, and
is the authoritative source of research data, trends and market growth
information to automakers and the specialty auto products industry.  This
industry provides appearance, performance, safety, comfort, convenience and
technology products for passenger cars, minivans, pickups, SUVs and
recreational vehicles.  It's a specialty market as old as the automobile and
as new as today's cutting-edge technology.