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Pick-Ups Plus 2000 Race Truck Schedule For `Parts Super Series'

13 April 2000

Pick-Ups Plus Announces 2000 Race Truck Schedule For `Parts Super Series' Events

    MASON, Ohio--April 13, 2000--Pick-Ups Plus, Inc. (OTCBB:PUPS) announced today that its F150 race truck, driven by Cary Cole, will participate in twelve races for the 2000 "Parts Super Series" season. The race truck, which is also used for Company promotions, such as new store openings, will been seen from Florida to Ohio and in the center of the stock car racing world - the southeast, which is also the hot bed for pickups.
    As the chief sponsor, the Pick-Ups Plus logo, emphasizing ".com" and the Company's entrance into the e-commerce marketplace is predominantly displayed on both sides of the truck that will be viewed by thousands of spectators, the majority of whom drive pickups and SUVs. Pick-Ups Plus' Vice President of Operations Sean Fitzgerald states "(N)ot only have we found a niche market in the pickup and SUV accessory business, but we have also found a niche advertising market. Where else would you rather advertise Pick-Ups Plus, than on the side of a pickup being cheered on by thousands of race fans. And these races take place in the southeastern U.S., where our franchise-marketing program is targeted to develop new franchisees under our umbrella expansion model."
    Pick-Ups Plus, Inc., is a retailer and franchiser of stores devoted exclusively to the sale and installation of accessories for pickup trucks and sport utility vehicles. Through the opening of company stores and select franchises, Pick-Ups Plus, Inc. intends to become the national leader in providing accessories for pickups and SUVs while obtaining its share of this $30 billion dollar market. For updates on Pick-Ups Plus, Inc. please subscribe to Strategic Investors Groups newsletter at www.stratego.net, and visit Pick-Ups Plus, Inc.'s web site at www.pickupsplus.com.
    This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Exchange Act of 1934, as amended by Public Law 104-67 and is subject to safe harbor created by these sections Actual results, performance or achievements could differ materially from those anticipated in such forward-looking statements, which involve numerous risks and uncertainties Past performance is not necessarily indicative of future results.