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TRACKS: Miller Lite and Irwindale announce big cash for 'Big 10' Challenge

13 April 2000

MILLER LITE AND IRWINDALE SPEEDWAY ANNOUNCE:
THE "MILLER LITE" BIG 10 CHALLENGE
$5000 GUARANTEED TO SERIES CHAMP AT END OF SEASON


Irwindale, Calif. - - Miller Lite, the official beer of Irwindale Speedway, has 
announced that it will sponsor a special "series within a series" to be entitled 
"The Miller Lite Big 10 Challenge at Irwindale Speedway".  The championship will 
be contested among the Speedway's super-popular NASCAR Super Late Models.  

The first of the ten high profile races will be run on Saturday, May 6, with 
events following on May 27, June 10, July 8, July 22, August 5, August 26, September 
2, September 9, and September 30.  A separate points tally will be kept for those 
races with the highest-finishing Super Late Model driver being awarded a check 
for $5000 from Miller Lite at season's end.  

"Our NASCAR Super Late Model division is one of the most competitive in the country, 
we had 47 cars here on opening night three weeks ago, all going for 30 starting 
slots in the main,"  said track VP of Marketing Pat Patterson.  "Miller Lite 
brings something extra to the table, there's the prestige of winning an important 
championship, plus the points winner's guarantee of $5000 in additional prize 
money.  Those kind of  dollars can really help a weekend driver and crew out 
a lot, especially at season's end."

"We're very pleased with our association with Irwindale Speedway," said Marketing 
Manager Brian Mequet,  "We've been there since the beginning with the Speedway, 
our Irwindale plant is just up the road and across the freeway, and we've derived 
great value and recognition from our close relationship with the Speedway, this 
is going to be a great series of races,  we're very excited to be able to put 
the Miller Lite name on it, and are looking forward to the races!"