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AISI Receives Standard of Excellence Award for Web Site

11 April 2000

AISI Receives Standard of Excellence Award for Web Site Showcasing Center for Creative Studies Internship Program

     Web site chronicles CCS Transportation Design Project students' work


    DETROIT, April 11 American Iron and Steel Institute (AISI)
has received a Standard of Excellence award from the Web Marketing Association
for its work in creating http://ccs.autosteel.org .
    ccs.autosteel.org showcases the work of three Center for Creative Studies
(CCS) transportation design students who spent their summer internship each
designing a concept vehicle using the latest developments in steel technology.
The 1999 internship program is in its 11th year under AISI sponsorship.
    Features of the web site include:

    *  Project description containing background, design goals and project
       scope;
    *  Student biographies, which discuss individual concept objectives;
    *  Final sketches, in high-resolution format; and
    *  Electronic articles, chronicling the progress of the students' work.

    "We're pleased to accept this award. We are especially proud of the
opportunity that the web site provided to recognize these students on their
outstanding achievements," said Darryl Martin, senior director, Automotive
Applications, AISI.  "1999 was the first year we used online technology to
display the evolution of the students' designs and it was worth it.
Channeling innovative design ideas to the automotive design community through
the Internet is a plus for the North American steel industry."
    The Web Marketing Association (WMA) comprises North American Internet
firms and professionals in marketing, advertising, public relations and
design.  The Standard of Excellence award recognizes the achievements of web
professionals who develop outstanding corporate presentations online.
    This is the second consecutive year that AISI has won a WMA Standard of
Excellence award.  In 1998, WMA honored AISI for its site, autosteel.org .
    PR Associates, Inc., Detroit, Mich., and ICON Multi-Media, Holland, Mich.,
assisted AISI staff in the designing, content and management of the site.
    The American Iron and Steel Institute is a non-profit association of North
American companies engaged in the iron and steel industry.  The Institute
comprises 46 member companies, including integrated and electric furnace
steelmakers, and 175 associate and affiliate members who are suppliers to or
customers of the steel industry.
    Automotive Applications Committee (AAC) is a subcommittee of the Market
Development Committee of AISI and focuses on advancing the use of steel in the
highly competitive automotive market.  With offices and staff located in
Detroit, cooperation between the automobile and steel industries has been
significant to its success.  This industry cooperation resulted in the
formation of the Auto/Steel Partnership, a consortium of DaimlerChrysler, Ford
and General Motors and the member companies of the AAC.
    This release and other steel-related information are available for viewing
and downloading at American Iron and Steel Institute/Automotive Applications
Committee's web site at http://www.autosteel.org .
    Automotive Applications Committee member companies:

    AK Steel Corporation
    Bethlehem Steel Corporation
    Dofasco Inc.
    Ispat Inland Inc.
    LTV Steel Company
    National Steel Corporation
    Rouge Steel Company
    Stelco Inc.
    U.S. Steel Group, a unit of USX Corporation
    WCI Steel, Inc.
    Weirton Steel Corporation

    The Center for Creative Studies-College of Art and Design (CCS) is one of
the nation's leading arts education institutions.  A private, fully
accredited, four-year college, CCS offers Bachelor of Fine Arts degrees in
animation and digital media, crafts, fine arts, communication design,
industrial design, interior design and photography.  The college also offers
non-credit courses in the visual arts through its continuing and community
education program.  CCS is located in Detroit's Cultural Center where it
provides a challenging learning environment in which students explore issues
of art and design while preparing for careers in the professional world.