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Pick-Ups Plus Purchases Kentucky Franchise and Increases Annual Revenues by $850,000

11 April 2000

Pick-Ups Plus Purchases Kentucky Franchise and Increases Annual Revenues by $850,000

    MASON, Ohio--April 11, 2000--Pick-Ups Plus, Inc. (OTCBB:PUPS) announced today that it will purchase the Florence, Kentucky franchise from its owner, Brian Glover. The purchase, involving cash and stock and which will be finalized by May 1, 2000, will result in the following: an immediate increase in annual revenues of $850,000; and, the hiring of Mr. Glover as Pick-Ups Plus' Director of Franchise Sales.
    Mr. Glover brings tremendous expertise to the Pick-Ups Plus team. He has over ten (10) years experience in retail marketing; is fully familiar with Pick-Ups Plus' philosophy and operations; and, has successfully owned and operated a Pick-Ups Plus franchise.
    Mr. Glover will implement Pick-Ups Plus' aggressive franchise marketing plan, which includes ad placements, franchise show participation, working with outside franchise sales agents and personally handling the hundreds of inquiries from potential franchisees. Mr. Sean Fitzgerald, Vice President Director of Operations stated, "We are extremely pleased to announce this transaction. The Florence, Kentucky franchise was Pick-Ups Plus' number two (2) performing store, and dramatically increases our revenue base. Additionally, we look forward to Mr. Glover using his vast expertise to expand our franchise system."
    Pick-Ups Plus, Inc. is a retailer and franchiser of stores devoted exclusively to the sale and installation of accessories for pickup trucks and sport utility vehicles. Through the opening of company stores and select franchises, Pick-Ups Plus, Inc. intends to become the national leader in providing accessories for pickups and SUVs while obtaining its share of this $30 billion dollar market. For updates on Pick-Ups Plus, Inc., please subscribe to Strategic Investors Group's free newsletter at www.stratego.net, and Pick-Ups Plus, Inc.'s web site at www.picksplus.com.

    This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Exchange Act of 1934, as amended by Public Law 104-67 and is subject to safe harbor created by these sections. Actual results, performance or achievements could differ materially from those anticipated in such forward-looking statements, which involve numerous risks and uncertainties. Past performance is not necessarily indicative of future results.