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MyCarPage.com Launches New Generation of Dealership Software

11 April 2000

Leading Automotive Web Developer MyCarPage.com Launches New Generation of Dealership Software

    SANTA MONICA, Calif.--April 11, 2000--MyCarPage.com(TM) today announced the release of its enhanced MyCarPage.com consumer Web pages and Customer Value Matrix(TM) dealership customer management program. MyCarPage.com, with marketing partner AutoTrader.com(TM) and clients including LemonBusters.com(TM) and automotive dealerships and service providers across the nation, made the improvements effective immediately.
    New features in the MyCarPage.com product include online service appointment scheduling, allowing consumers to request scheduled times with dealership service departments 24-hours-a-day. Subsequently, the dealership confirms with the customer via e-mail, avoiding phone-in and on-site lag times. Other new appointments include product-specific recall notices, which notify consumers if their specific automobiles are subject to recall; dealership Web links, providing MyCarPage.com Web page access through dealership Web sites; and e-mail integration, which automatically reminds new dealership customers to go to a personalized MyCarPage.com Web page to receive benefits such as dealership coupons and service specials.
    MyCarPage.com makes it easy and economical for consumers to track their vehicle history and activity. Another MyCarPage.com product, the Customer Value Matrix(TM), allows dealers to better target their marketing resources based on customers' frequencies of car service, spending patterns, vehicle attributes and demographics. When dealerships use both products, the result is improved customer satisfaction, loyalty and profitability.
    "Dealerships wanted a means of sending marketing messages directly to individuals, so we have included an e-mail marketing promotions segment in the Customer Value Matrix," says Michael Moskowitz, president and founder of MyCarPage.com. "Now sales and service departments can target-market according to specific customer and vehicle profiles using the power of the Internet."
    The new MyCarPage.com Web products will integrate seamlessly into dealerships' existing computer/customer management programs and into the Customer Value Matrix, immediately allowing improved communication from dealerships to their clients.
    Santa Monica-based MyCarPage.com specializes in the development of Internet services aimed at building long-term relationships between consumers and auto dealerships. Its cornerstone product is an innovative, personalized vehicle Web page offered by dealers to their customers.