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Autobytel.com Unveils Fully-Integrated, Interactive Ad Campaign

10 April 2000

Autobytel.com Unveils Fully-Integrated, Interactive Advertising Campaign Promoting Autobytel.com's New Direct Program

     Unique Campaign Incorporates Nationwide Television Spots and Online
        Advertising With an On- And Off-Line Direct Response Promotion


    IRVINE, Calif., April 10 Autobytel.com has
unveiled a new integrated, advertising campaign designed to promote
AutobytelDirect, a car-buying process for consumers who wish to buy directly
through the Internet.  AutobytelDirect is available coast-to-coast and is the
first new-car buying program that offers an online inventory of thousands of
vehicles, instant up-front pricing, competitive-based financing and insurance
along with at-home delivery.
    "This campaign communicates that Autobytel.com 'delivers' on its brand
promise of hassle-free car-buying and ownership -- both figuratively and
literally -- by highlighting the ease with which Autobytel.com can deliver a
vehicle directly to the consumer's door," said Mark Lorimer, Autobytel.com's
President and CEO.  "We believe this cross-media, multi-level campaign will be
effective in increasing Autobytel.com's already powerful brand awareness and
driving even more consumers to our site to buy, finance and insure their
vehicles."
    Lorimer went on to say that the offline portion of the direct response
promotion sweepstakes, which will be directed to over one million Sunday
morning newspaper readers, will be instrumental in educating consumers about
the benefits of online car buying versus traditional car buying.  The
promotion will send consumers online to explore AutobytelDirect and the
conveniences of using Autobytel.com to research and purchase their next
vehicle.
    Created by Grey Advertising and Grey Interactive, New York, the new,
integrated advertising campaign includes television, print and Internet banner
ads which began running March 27, 2000.  The TV commercial, dubbed "Morning
Delivery," features a "behind-the-scenes" professional Frisbee thrower lobbing
newspapers into picture-perfect driveways and then -- wham! -- a car replaces
the newspaper, taking an adorable bulldog by surprise and demonstrating how
easily AutobytelDirect can deliver a new car or truck.  The commercials are
airing on all major networks and cable stations.
    In addition, Autobytel.com worked with Promotions.com, the leading global
Internet promotion solutions company, to create the "4-Door to Your Door"
promotion to drive users to the website and educate them about
AutobytelDirect.  The promotion runs approximately six weeks and includes a
Sunday newspaper polybag drop delivered to the doors of one million consumers
on April 16, 2000 in key targeted regions.  The "4-Door to Your Door"
sweepstakes is played online and is expected to reach millions of consumers
via the polybag drop, e-mail, an Autobytel.com homepage tile and online
banners.
    The sweepstakes, designed to recall the newspaper delivery theme of the TV
commercial and to drive consumers to AutobytelDirect, asks players to match a
list of winning numbers to see if they've won the grand prize, a $30,000
4-Door sedan delivered to their door and chosen from the list of current
AutobytelDirect inventory.  Second prizes include 10 laptop computers, while
2,000 third place winners will receive pizza/movie gift certificates.

    About autobytel.com inc.
    Internationally-branded Autobytel.com (http://www.autobytel.com) is the
acknowledged leader in online automotive commerce(1).  The most comprehensive
automotive Internet site, Autobytel.com offers consumers a positive purchasing
and ownership experience, while providing its Accredited Dealer Network with
the most efficient way to reach online car buyers.  As it assists consumers
through every aspect of the automotive lifecycle, Autobytel.com provides
continuity into the next vehicle purchase.  Launched in March 1995,
Autobytel.com's low-cost, no-haggle car-buying program is available in the
U.S., Canada (http://www.autobytel.ca), the United Kingdom (http://www.autobytel.co.uk),
Sweden (http://www.autobytel.se) and Japan (http://www.autobytel-japan.com).  In 1999,
Autobytel.com was ranked #1 in Dealer Satisfaction with Online Buying Services
for the second year in a row(2).

    The statements contained in this press release that are not historical
facts are forward-looking statements under the federal securities laws.  These
forward-looking statements are not guarantees of future performance and
involve certain risks, uncertainties and assumptions that are difficult to
predict.  Actual outcomes and results may differ materially from what is
expressed in, or implied by, such forward-looking statements.  Autobytel.com
undertakes no obligation to update publicly any forward-looking statements,
whether as a result of new information, future events or otherwise.  Among the
important factors that could cause Autobytel.com's actual results to differ
materially from those expressed in, or implied by, the forward-looking
statements are changes in general economic conditions, increased or unexpected
competition, changes in A.I.N. Corporation's financial performance, and other
matters disclosed in Autobytel.com's filings with the Securities and Exchange
Commission.

    (1) As reported by J.D. Power and Associates, Autobytel.com accounts for
        45% of all new vehicles sold through an online service. (8.23.99).
    (2) J.D. Power and Associates 1998 1999 Dealer Satisfaction With Online
        Buying Services Studies(SM).  1999 study conducted among dealership
        Internet specialists who completed 1,024 individual evaluations.