---

Hyundai Seeks Long Term Relationship With Consumers

10 April 2000

Hyundai Seeks Long Term Relationship With Consumers; 2000 Dealer Recognition Program Reflects Stronger Commitment

    FOUNTAIN VALLEY, Calif., April 7 Last year, Hyundai's
retail sales were up 82% making 1999 their best sales year of the decade.
Hyundai's new generation of vehicles were the result of a commitment to
design, engineer and build quality products that are backed by The Hyundai
Advantage, America's Best Warranty.  As retail sales continue to soar in the
first quarter of 2000, Hyundai is emphasizing another commitment to elevate
the customer experience to new levels.
    "You have to earn brand loyalty and customer retention by providing
excellent customer service," said Bob Cosmai, Hyundai's Vice President of
Sales.  "This is an integral element for the continued growth and value of the
Hyundai franchise."
    To emphasize this commitment, Hyundai has established a new Dealer
Recognition Program that focuses on increased vehicle sales but also
emphasizes the importance of improved customer handling.  The Hyundai Board of
Excellence has been expanded beyond top retail sales performance, which now
requires Dealer scores for customer sales and service satisfaction to meet
and/or exceed the national average.  Cosmai added, "This will truly elevate
the Hyundai Board of Excellence to the elite performing dealers that are truly
supporting the Hyundai franchise.  These dealers will help us achieve our
goals for new sales records and long term customer satisfaction."
    Hyundai Motor America, based in Fountain Valley, Calif., is a subsidiary
of Hyundai Motor Company of Korea.  Hyundai cars are distributed in the United
States by Hyundai Motor America and are sold and serviced through nearly
500 dealerships nationwide.