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bbcn.com Expands Into Medium- and Heavy-Duty-Truck Dealer Market

10 April 2000

bbcn.com Expands Into Medium- and Heavy-Duty-Truck Dealer Market; B2B Marketplace Will Offer Truck Dealers New Efficiencies and Expense Reduction

    HOUSTON, April 7 bbcn.com, the only neutral digital
marketplace for automotive dealerships and their suppliers, announced today it
will unveil its Internet-based system to truck dealers at the industry's
annual American Truck Dealers Convention, April 8-11, in San Antonio, Texas.
Currently, bbcn.com has more than 2000 dealerships and 2000 suppliers
committed to its real-time, on-line system.
    "Serving truck dealers is the next logical step for bbcn.com to provide
the 'wheels' industries with greater efficiencies and expense reduction," said
Robert Dowlearn, CEO of bbcn.com.  "We will apply our domain expertise and
success with automotive dealerships to the $105 billion truck dealership
market.  We expect our Web site will dramatically change the way these dealers
conduct business in the future."

    How bbcn.com works
    By subscribing to the Web site, dealers will be able to use an on-line
EXCHANGE to purchase a broad range of products, goods and services from
suppliers with experience in the dealership industry.  Based on specific
category identifications, the Web site will electronically notify suppliers of
a dealer's purchase inquiry.  Suppliers then electronically submit a bid in
response.  Dealers may submit inquiries either with their full identity or
anonymously.
    In addition to its competitive bidding EXCHANGE for supplies, bbcn.com
will offer truck dealers a variety of other opportunities to take full
advantage of the marketplace:
    --  an AUCTION for equipment, parts and supplies;
    --  a DIRECT system to buy products and services directly from select
        manufacturers and service providers for items such as hardware, Web
        site design, Internet access, corporate gifts, as well as industry-
        specific resources;
    --  the option of forming buying communities within dealership groups; and
    --  research on suppliers.

    Benefits to suppliers
    Among other things, suppliers using bbcn.com gain added sales tools and
benefits, including:
    --  an ability to pursue new business with dealerships outside of a
        limited marketplace;
    --  a convenient method of providing information to buyers;
    --  a simple process of accepting bid requests and other orders;
    --  electronic notification of special offers on merchandise or services;
    --  an AUCTION that can be used to limit losses on excess inventory; and
    --  reports that indicate bidding competitiveness.

    "bbcn.com also has features tailored to supplier needs," said Dowlearn.
"Suppliers can provide extensive information, send out special offers, auction
excess inventory and expand their marketplace.  Everyone wins on this system,
increasing profit and time."

    About bbcn.com
    bbcn.com delivers the only comprehensive digital marketplace providing a
real-time AUCTION,  EXCHANGE and DIRECT e-procurement solution for dealers and
their suppliers.  bbcn.com provides a secure, efficient and centralized on-
line process designed to measurably reduce expenses and increase net profits
for all participants.  At bbcn.com, users may harness the power of a neutral
vertical portal that effectively matches buyers and sellers within the
dealership industry.  For more information, call 1-877-222-6266 or visit
http://www.bbcn.com.

    Contact:  Michelle Herskowitz of Pierpont Communications, 713-627-2223
ext. 116, or email, michelleh@piercom.com, for bbcn.com.