Autoweb.com Sponsors Mercedes-Benz Giveaway on iWON.com
6 April 2000
Autoweb.com Sponsors Mercedes-Benz Giveaway on iWON.com(SM) Annual $10 Million Giveaway TV ShowWinner to Receive a Brand New Slk-Class Convertible, Courtesy of Autoweb.com SANTA CLARA, Calif., April 6 Autoweb.com, Inc. , the leading consumer automotive Internet service, today announced that it will be providing a model year 2000 Mercedes-Benz SLK-class convertible for the iWon.com(SM) Annual $10 Million Giveaway TV show, to be broadcast on CBS on April 15 (8:00-8:30 p.m. ET, delayed PT). The TV special, which will be hosted by Leeza Gibbons, will award $11 million in cash prizes -- one of the largest cash giveaways in television history. One of the four participants will receive a new Mercedes-Benz convertible valued at $40,000, courtesy of Autoweb.com. In addition to the vehicle sponsorship, Autoweb.com will run two 30-second advertising spots during the broadcast. Autoweb.com's sponsorship is also being highlighted in prize pages on the iWon.com site, with links to the Autoweb.com site. "With an expected prime time audience of millions of television viewers, this show has presented us with a fun, creative way to reach consumers and build our brand awareness," said Jim Wolfe, vice president of marketing, Autoweb.com. "This promotional program provides a unique integrated marketing opportunity, while supporting our strategic relationship with iWon.com." Participation in the iWon.com Annual $10 Million Giveaway TV show supports a broader agreement between Autoweb.com and iWon.com. Under the agreement, which was established last June, Autoweb.com hosts a co-branded site for iWon.com that provides its users with automotive research, buying and selling options, finance, insurance and vehicle maintenance information. About Autoweb.com, Inc. Autoweb.com is the leading consumer automotive Internet service, guiding consumers through every stage of vehicle ownership. From research and buying, to enjoying, maintaining and selling, Autoweb.com delivers what consumers want. Starting with comprehensive, unbiased automotive research, Autoweb.com also provides many options to buy new and used vehicles through its auction, direct-to-consumer and dealer referral commerce channels. Autoweb.com works with more than 5,000 Member Dealers and other commerce partners to provide the best experience at every stage of vehicle ownership. For more information, please visit http://www.autoweb.com. About iWon.com iWon(SM) is a destination Internet portal combining world-class search, content and functionality with the Internet's largest guaranteed cash giveaway. Located at http://www.iwon.com, iWon is giving away $10,000 every day, $30,000 every week, $1 million every month and $10 million on Tax Day. Users of the site collect entries into the Daily, Weekly, Monthly and Tax Day giveaways for practically everything they do. The more entries collected, the greater the chances of winning. Participation is free.