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Pick-Ups Plus Reports 300% Increase in Revenues for 1999

6 April 2000

Pick-Ups Plus Reports 300% Increase in Revenues for 1999

    MASON, Ohio--April 6, 2000--Pick-Ups Plus, Inc. (OTCBB:PUPS) announced today that it filed its Form 10KSB on March 29, 2000, and reported a greater than three hundred percent (300%) increase in its 1999 revenues as compared to 1998. The reported revenues were $954,190 in 1999 compared to $318,239 for 1998. Pick-Ups Plus attained this growth in spite of spending substantial time, effort and money in becoming fully reporting.
    Pick-Ups Plus is currently projecting revenues in excess of $2,000,000 for 2000. This does not include any revenues for the e-commerce web site, which is expected to be substantial and which will be announced in the near future.
    John Fitzgerald, President of Pick-Ups Plus, stated, "Our tripling of revenues in 1999 reinforces our belief that we are selecting the best possible franchisees, who are dedicated, not only to the success of their own stores, but to the success of Pick-Ups Plus as a national franchiser. Now that we have the additional working capital generated from public funding, we can implement our expansion plans to place us as the leader in the pickup and SUV accessory industry and develop our much anticipated e-commerce web site."
    Pick-Ups Plus, Inc. is a retailer and franchiser of stores devoted exclusively to the sale and installation of accessories for pickup trucks and sport utility vehicles. Through the opening of company stores and select franchises, Pick-Ups Plus, Inc. intends to become the national leader in providing accessories for pickups and SUVs while obtaining its share of this $30 billion market. For updates on Pick-Ups Plus, Inc. please visit Strategic Investors Group's web site at www.stratego.net, or Pick-Ups Plus, Inc.'s web site at www.pickupsplus.com.

    This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Exchange Act of 1934, as amended by Public Law 104-67 and is subject to safe harbor created by these sections. Actual results, performance or achievements could differ materially from those anticipated in such forward-looking statements, which involve numerous risks and uncertainties. Past performance is not necessarily indicative of future results.