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Wall Street Corporate Reporter Interviews Lithia Motors Chairman

5 April 2000

Wall Street Corporate Reporter Interviews Lithia Motors Inc. Chairman and CEO Sidney B. DeBoer LITHIA AUTOMOTIVE GROUP LOGO Lithia Automotive Group logo. Contact: Betty Whitney, 541-776-6591. (PRNewsFoto)[DM] MEDFORD, OR USA 09/09/1999    

    MEDFORD, Ore., April 5 Lithia Motors Inc.
today announced that an in-depth interview of its Chairman and CEO Sidney B.
DeBoer with The Wall Street Corporate Reporter (WSCR) is available on the
Internet.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/19990909/LITHIALOGO )
    The interview can be viewed at:  http://www.wscr.com/5-11web/lithia.pdf.
    Lithia Motors, Inc. is one of the leading automotive retailers in the
United States, with 101 franchises in California, Oregon, Washington, Nevada,
Colorado and Idaho. Lithia sells 25 brands of new vehicles at 45 stores and
over the Internet through "Lithia.com -- America's Car & Truck Store." Lithia
also sells used vehicles; arranges finance, warranty, and credit insurance
contracts; and provides vehicles parts, maintenance, and repair services at
all of its locations. Lithia retailed 52,485 new and used vehicles in 1999.
Lithia's current annualized revenue run rate, including all completed
acquisitions, is over $1.5 billion.
    Every week WSCR provides 10,000 printed papers on the USAir shuttle in
New York, Boston and Washington, D.C., and is on line with 2 1/2 million paid
Intranet subscribers. The following database clients receive CEOWire, which
contains WSCR product:  Dow Jones, Associated Press' APAlert, Dialog/Knight
Ridder, Infonautics, Primary Source Media, Newbank, Wavephore (Newscast),
NewsEdge, The Bloomberg Service, and Reuters Business Briefing. WSCR programs
verbal interviews from CNN Financial network, MSNBC Business, The Cavuto
Business Report and Nightly Business Report. The subscribers are stockbrokers,
mutual fund managers, money managers, executives from Fortune 1000, Global
2000 companies, professional investors plus other people in the investment
world.
    This press release includes forward looking statements, which management
believes are a benefit to shareholders. These statements are necessarily
subject to risk and uncertainty and actual results could differ materially due
to certain risk factors, including without limitation economic conditions,
acquisition risk factors and others set forth from time to time in the
company's filings with the SEC. Specific risks in this press release include
revenue run rate.
    For additional information on Lithia Motors, contact:  Jeff DeBoer, Chief
Financial Officer, 541-776-6868 or log-on to http://www.lithia.com.
(E-mail:  invest@lithia.com.)