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Jaguar Cars Reports Best March Ever and Record First Quarter

5 April 2000

Jaguar Cars Reports Best March Ever and Record First Quarter

    MAHWAH, N.J., April 4 Jaguar Cars announced record March
sales results.  United States retails totaled 4,041 cars, up more than
141 percent compared with March 1999.  This marks a record first quarter for
the company selling 10,262 cars, surpassing the record of 5,063 cars sold
first quarter of 1998.
    Jaguar S-TYPE sedan retails in March were 2,347, while XJ Series sedan
sales totaled 1,038, and XK Series sports car sales totaled 656, up more than
37 percent compared with 478 cars sold in March 1999.
    "Record March sales and a record first quarter illustrates that we are off
to a great start in 2000," said Mike Dale, president of Jaguar North America.
"We are looking forward to once again showcasing our 2000 model year product
lineup at the New York Auto Show in a couple of weeks."
    Jaguar Canada sold 246 cars during the month, surpassing the same period
last year by nearly 273 percent.


   Current Month U.S. New Vehicle Retail Sales

                        XJ Sedans                            S-TYPE
              XJ8   XJ8L   VDP  VDP(S/C)    XJR    Large    V6    V8   Medium
                                                   Sedans              Sedans
   MARCH 00   446    126   327     19       120    1,038   1,432  915   2,347
   MARCH 99   562    182   301     15       137    1,197       0    0       0
   % Change                                       -13.3%                  N/A
   Daily Selling
    Rate %
    Change                                        -13.3%                  N/A

                       XK8                XKR
                 Coupe     Conv     Coupe     Conv    Sports     Total
   MARCH 00       67        476       39       74      656       4,041
   MARCH 99       49        429        0        0      478       1,675
   % Change                                           37.2%      141.3%
   Daily Selling
    Rate %
    Change                                            37.2%      141.3%


   YTD U.S. New Vehicle Retail Sales:
                   XJ Sedans                              S-TYPE
            XJ8   XJ8L   VDP   VDP (S/C)  XJR   Large   V6   V8     Medium
                                                Sedans              Sedans
   00 YTD  1,161   322   827       41     292   2,643  3,830 2,480   6,310
   99 YTD  1,296   480   779       34     414   3,003    0     0         0
   % Change                                     -12.0%                 N/A
   Daily Selling
    Rate %
    Change                                      -12.0%                 N/A

                     K8                 XKR
               Coupe     Conv      Coupe    Conv     Sports   Total
   00 YTD       167      1,165       72      269     1,673    10,626
   99 YTD       136        993        0        0     1,129     4,132
   % Change                                          48.2%     157.2%
   Daily Selling
   Rate % Change                                     48.2%     157.2%


   Current Month CANADIAN  New Vehicle Retail Sales:
                        XJ Sedans                       S-TYPE
               XJ8   VDP   VDP (S/C)   XJR   Large   V6   V8   Medium
                                             Sedans            Sedans
   MARCH 00     31    29       0        17     77    70     63   133
   MARCH 99     14    18       0        15     47     0      0     0
   % Change                                   63.8%               N/A
   Daily Selling
   Rate %
   Change                                     63.8%               N/A

                   XK8              XKR
              Coupe    Conv    Coupe   Conv    Sports    Total
   MARCH 00     1       13       4      18       36       246
   MARCH 99     6       13       0       0                 66
   % Change                                     89.5%    272.7%
   Daily Selling
    Rate %
    Change                                      89.5%    272.7%


   YTD CANADIAN New Vehicle Retail Sales:

                XJ Sedans                            S-TYPE
           XJ8    VDP    VDP (S/C)   XJR   Large    V6    V8    Medium
                                           Sedans               Sedans
   00 YTD  65      59        3       33     160    160    123     283
   99 YTD  44      34        0       32     110      0      0       0
   % Change                                45.5%                  N/A
   Daily
   Selling
   Rate %
   Change                                  45.5%                  N/A

                      XK8                XKR
                Coupe    Conv    Coupe    Conv    Sports    Total
   00 YTD          5      34        7       31       77      520
   99 YTD          9      29        0        0       38      148
   % Change                                        102.6%   251.4%
   Daily Selling
    Rate %
    Change                                         102.6%   251.4%

   Notes:           VDP = Vanden Plas