Mahindra & Mahindra Initiates Major Deployment of SDRC's Metaphase

5 April 2000

Mahindra & Mahindra Initiates Major Deployment of SDRC's Metaphase Software; Mahindra & Mahindra Standardizes on SDRC As Its Core Enterprise Product Development Solutions Partner

    CINCINNATI--April 4, 2000--SDRC , a global supplier of e-business collaboration solutions for the product lifecycle, today announced that Mahindra & Mahindra, Ltd. (M&M) has standardized on SDRC products as its enterprise product development solution. M&M, located in Mumbai, India, has been a customer of SDRC's I-DEAS(R) products and services since 1994. It is intended that SDRC's Metaphase(R) software will include a 1000-seat enterprise wide deployment over a period of 4 years.
    The implementation of Metaphase will be within a shared enterprise among the Automotive Divisions and Farm Equipment Divisions in Mumbai, Nasik, Zaheerabad, and Nagpur. The requirements for deploying a product data management (PDM) solution included the need to enable a number of initiatives including digital mockup, effective engineering change management, effective document management, integrated management of product/part data, and linking CAD/CAM/CAE to ERP.
    "Our biggest challenge in the year 2000 will be to elevate automotive and farm equipment product design and engineering to world class levels," said H.N. Subbarao vice president, Research and Development, Farm Equipment Sector and Dr. Pawan Goenka, vice president, Research and Development, Automotive Sector, Mahindra & Mahindra. "Deploying a PDM solution is critical to achieving this goal. It will be one of the most important competitive weapons in Mahindra & Mahindra's technology armory, as we move toward a model of integrating more closely with our suppliers. We chose to extend our alliance with SDRC because of their proven technology and overall ability to deliver solutions that are synchronous to our integrated product development vision."
    "We are pleased that Mahindra & Mahindra -- a very significant, well established manufacturer in India -- is expanding its alliance with SDRC," said Bill Weyand, chairman, president, and CEO, SDRC. "SDRC remains committed to providing value to our customers worldwide through solutions that enable them to improve the competitiveness of their respective businesses. We look forward to a continued, mutually beneficial partnership with M&M."

    About Mahindra & Mahindra

    Mahindra & Mahindra Ltd. is the flagship company of Mahindra Group. It is the tenth largest private sector company in India. It started operations in 1945 to manufacture General Purpose Utility Vehicles and later on entered into manufacturing of Tractors and Light Commercial Vehicles (LCVs). Over the years, the Company has expanded its operations from automobiles and tractors to steel, trading and manufacturing of Ash Handling Plants & Traveling Water Screens, under four divisions: Automotive Division, Tractor Division, Intertrade Division & MSL Division. Many new companies have been promoted in different business areas, such as Hotels, Financial Services, Auto Components, Telecom, Software, Transport and Infrastructure Development. The Mahindra Group today is comprised of several companies and ranks among the top industrial houses in India.

    www.mahindraworld.com

    About SDRC

    SDRC (Structural Dynamics Research Corporation) is a global provider of e-business collaboration solutions for the product lifecycle. The Company's products address the areas of e-Design Automation, Product Knowledge Management, and Collaborative Product Commerce. Coupled with process engineering and consulting services, the Company's solutions facilitate innovation through collaboration, enabling industry leaders to optimize product development early in the design process, increase productivity, and significantly improve time-to-market. SDRC employs more than 2,500 people worldwide, with 77 offices in 18 countries throughout North America, Europe, and Asia/Pacific.

    www.SDRC.com

    Note to Editors: SDRC, I-DEAS, and Metaphase are registered trademarks of Structural Dynamics Research Corporation. All other trademarks or registered trademarks belong to their respective holders.