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Steve Saleen to Tell Automotive Writers' Group The Future Will Feature 'Mass Customization'

4 April 2000

Steve Saleen to Tell Automotive Writers' Group The Future Will Feature 'Mass Customization'

    WHO:   Steve Saleen, president and founder of Saleen, Inc., will present
           his view that "mass customization" represents a key to the auto
           industry's future vitality to the Motor Press Guild (MPG), one of
           the country's largest groups of automotive journalists and industry
           leaders, based in Los Angeles.

    WHAT:  Monthly meeting of MPG with featured speaker addressing key issues
           in the auto industry.

    WHEN:  On Tuesday, April 4, at 11:30 a.m. with lunch at noon followed by
           the speaker's presentation.

    WHERE: The Proud Bird Restaurant, 11002 Aviation Blvd., near LAX. For
           directions, call (310) 670-3093.

    WHY:   The challenges to the auto industry as it enters the new millennium
           are greater than ever. While the overall market is growing,
           customers are demanding more and more personalization in their
           vehicles. This trend runs counter to corporate needs of mass
           production. One creative response to the market is "mass
           customization," a concept Saleen has pioneered since founding
           his Southern California specialty vehicle manufacturing company in
           1984.

           Examples of Saleen, Inc. vehicles will be on display at the event.

    CONTACT:  MPG, a Los Angeles-based non-profit professional organization
              dedicated to promoting education and information exchange within
              the motoring press, is one of the largest organizations of
              journalists, public relations and automotive industry
              professionals.  In addition to its lunch meetings on the first
              Tuesday of the month from February through October, the group
              hosts an annual Track Day, a year-end banquet at the Petersen
              Auto Museum where the Dean Batchelor Award for journalistic
              excellence is presented, and produces a monthly newsletter, Mile
              Post, and an annual Roster & Media Guide.  For more information
              on MPG or this meetings, please contact Michael Coates,
              408-399-9081 or mcoates@aol.com.