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Kia Sales Continue to Surge; Sportage Sales Up 44 Percent

4 April 2000

Kia Sales Continue to Surge; Sportage Sales Up 44 Percent

    IRVINE, Calif., April 3 Kia today announced sales of
12,729 vehicles for the month of March, nearly 12 percent higher than last
March.
    Monthly sales of the Sportage sport-utility vehicle reached 5,156 units,
up 44 percent from a year ago.  Healthy year-to-date sales of 32,264 units are
17 percent higher than last year.
    Kia Motors America is the U.S. sales, marketing and service arm of Kia
Motors Corp. in Seoul, South Korea.

                                  MONTH OF MARCH            YEAR-TO-DATE
                                 2000        1999         2000       1999

    Model
    Sephia                       7,178       7,283       18,572      15,289
    Sportage                     5,156       3,572       12,777      11,207
    Sportage 2-Door
     Convertible                   395         545          915       1,068
    Total                       12,729      11,400       32,264      27,564