Nissan Division Reports a 27.3 Percent Increase in Sales
4 April 2000
Nissan Division Reports a 27.3 Percent Increase in Sales; Xterra Leads With Record Breaking Month
CARSON, Calif., April 3 Thanks in part to a new Xterra
sales record, the Nissan Division of Nissan North America, Inc. (NNA) posted
March sales of 62,142, an increase of 27.3% versus last year.
Trucks led the way with Xterra posting a record breaking sales month of
7,841 units; followed by Frontier with sales of 10,579 units, an increase of
74.1 percent; Pathfinder, with sales of 7,228 units, an increase of
20.7 percent. The Nissan Quest had sales of 3,779 units. Total truck sales
were up 77.3 percent over last year.
In the sedan category, Maxima posted strong sales of 14,117 units, an
increase of 37.7 percent over last year. Altima had sales of 14,027 units
followed by the Sentra which had sales of 4,564 units. An all-new Sentra goes
on sale this month at Nissan retailers across the country.
"This was a year of awards and accolades for Xterra, but our biggest
reward is seeing how excited consumers remain about this vehicle," notes Bill
Kirrane, general manager of Nissan.
Sales of Nissan's North American-produced vehicles for March totaled
40,791 units, which represents 65.6% of all Nissan vehicles sold in the United
States.
Nissan North America, Inc. sales for March, including Nissan and Infiniti
Divisions, totaled 69,578 units, a 23.4 percent increase over last year.
In North America, Nissan's operations include automotive styling,
engineering, consumer and corporate financing, sales and marketing,
distribution and manufacturing. More information on Nissan in North America
and the complete line of Nissan and Infiniti vehicles can be found online at
http://www.nissandriven.com or contact the corporate media line at 310-771-5631.
Note: All numbers include Hawaii. Percentage changes based on DSR
Contact: John Schilling, Nissan Public Relations, 310-771-6057
Dierdre Dickerson, Nissan Public Relations, 310-771-6461
(Or visit the Nissan Online News Bureau at http://www.nissannews.com)
NISSAN NORTH AMERICA, INC.
Sales Report - March 2000
Month-End Results
Cur. Year DSR % CYTD Year DSR %
Month Ago +/- Total Ago +/-
Nissan North
America, Inc.
-Total 69,578 56,367 23.4 181,350 145,438 23.1
Selling Days 27 27 77 76
Nissan Division
Total Sales 62,142 48,807 27.3 161,536 128,443 24.1
NORTH AMERICA
(Memo) - Car 18,592 21,852 -14.9 48,359 56,732 -15.9
- Truck 22,199 10,614 109.1 56,855 28,255 98.6
- Total
North
America 40,791 32,466 25.6 105,214 84,987 22.2
IMPORT
- Car 14,123 10,355 36.4 37,605 26,262 41.3
- Truck 7,228 5,986 20.7 18,717 17,194 7.4
- Total
Import 21,351 16,341 30.7 56,322 43,456 27.9
- Total Car 32,715 32,207 1.6 85,964 82,994 2.2
- Total Truck 29,427 16,600 77.3 75,572 45,449 64.1
- (Hawaii)* 447 363 1,562 1,378
Infiniti Division
Total Sales 7,436 7,560 -1.6 19,814 16,995 15.1
- Total Car 6,078 5,633 7.9 15,068 12,572 18.3
- Total Truck 1,358 1,927 -29.5 4,746 4,423 5.9
- (Hawaii)* 31 11 83 67
TOTAL IMPORT
- Car 20,201 15,988 26.4 52,673 38,834 33.9
- Truck 8,586 7,913 8.5 23,463 21,617 7.1
- Total
Import 28,787 23,901 20.4 76,136 60,451 24.3
ALL NUMBERS INCLUDE HAWAII
*Hawaii is broken out separately for information only.