American Honda March Sales Break 100,000 Mark, Set Multiple Records
4 April 2000
American Honda March Sales Break 100,000 Mark, Set Multiple Records
TORRANCE, Calif., April 3 Total American Honda March sales
rose 20.3 percent to 104,855, setting a new record for the month and marking
the company's second-best month ever (following the August, 1999 record of
107,651), according to sales figures released today by American Honda Motor
Co., Inc.
"American Honda sales soared despite high prices at the pump," said Dick
Colliver, executive vice president of sales, American Honda. "Our commitment
to offer class leading fuel efficiency is more important than ever."
Year-to-date American Honda sales rose to 266,187 and are 8.9 percent
ahead of 1999's all-time record pace. Honda Division sales were up
19.1 percent for the month to 92,719 and Acura Division sales of 12,136 were
up 30.6 percent over March of 1999.
An all-time light truck record for the company of 25,162 -- a 47 percent
increase over 1999 levels -- was bolstered by a new all-time Odyssey record of
12,673, up 151.4 percent over last March.
Honda division records for the month included Civic sales of 30,037, up
20.7 percent over the same month last year and an improvement on the previous
Civic record for the month of 28,801 set in 1998. The CR-V also set a record
for the month of 10,835, a 7.4 percent increase over March, 1999.
Acura sales were led by all-time record-breaking TL sales of 6,126 -- a
41.9 percent increase over last March. Despite limited supply, the all-new
Acura CL sold 2,168 units in its first month on the market, up 15.3 percent
over the previous CL model's March 1999 sales.
AMERICAN HONDA VEHICLE SALES FOR MARCH, 2000
Month-to-Date Year-to-Date
March March DSR** March March DSR**
2000 1999 % Chg. 2000 1999 % Chg.
AMERICAN HONDA TTL 104,855 87,132 20.3% 266,187 241,262 8.9%
Total Car Sales 79,693 70,020 13.8% 201,305 192,078 3.4%
Total Truck Sales 25,162 17,112 47.0% 64,882 49,184 30.2%
IMPORT CAR SALES 14,210 12,035 18.1% 36,373 36,262 -1.0%
Honda Division 10,396 8,976 15.8% 26,195 27,846 -7.2%
Acura Division 3,814 3,059 24.7% 10,178 8,416 19.4%
IMPORT TRUCK SALES 10,865 10,149 7.1% 28,358 30,449 -8.1%
Honda Division 10,837 10,112 7.2% 28,237 30,353 -8.2%
Acura Division 28 37 -24.3% 121 96 24.4%
DOMESTIC CAR SALES * 65,483 57,985 12.9% 164,932 155,816 4.5%
Honda Division 57,189 51,786 10.4% 144,351 139,235 2.3%
Acura Division 8,294 6,199 33.8% 20,581 16,581 22.5%
DOMESTIC TRUCK SALES *
Honda Division 14,297 6,963 105.3% 36,524 18,735 92.4%
MODEL BREAKOUTS
BY DIVISION
Honda Division Total 92,719 77,837 19.1% 235,307 216,169 7.4%
Accord * 35,696 34,802 2.6% 89,377 94,939 -7.1%
Civic * 30,037 24,886 20.7% 76,657 69,150 9.4%
Prelude 780 1,064 -26.7% 2,026 2,962 -32.5%
S2000 884 2,088
del Sol 0 1
EV-Plus 1 10 -90.0% 1 29 -96.6%
Insight 187 397
Odyssey 12,673 5,041 151.4% 31,536 12,980 139.8%
Passport * 1,626 1,946 -16.4% 4,993 5,851 -15.8%
CR-V 10,835 10,088 7.4% 28,232 30,257 -7.9%
* Domestic
Vehicle Ttl 71,486 58,749 21.7% 180,875 157,970 13.0%
Accord 29,284 26,908 8.8% 72,691 70,130 2.3%
Civic 27,905 24,878 12.2% 71,660 69,105 2.4%
Passport 1,626 1,946 -16.4% 4,993 5,851 -15.8%
Odyssey 12,671 5,017 152.6% 31,531 12,884 141.6%
Acura Division Total 12,136 9,295 30.6% 30,880 25,093 21.5%
Integra 2,452 2,110 16.2% 6,389 5,718 10.3%
CL * 2,168 1,881 15.3% 3,925 5,368 -27.8%
TL * 6,126 4,318 41.9% 16,656 11,213 46.6%
RL 1,327 930 42.7% 3,713 2,640 38.8%
NSX 35 19 84.2% 76 58 29.3%
SLX 28 37 -24.3% 121 96 24.4%
Selling Days 27 27 77 76
* Honda and Acura vehicles are made of domestic and global sourced parts.
** Daily Selling Rate