Saab Selects Digitas for Interactive Marketing
4 April 2000
Saab Cars USA, Inc., Selects Digitas Inc. to Develop, Implement and Manage Interactive Marketing
NORCROSS, Ga.--April 3, 2000--Saab Cars USA, Inc., the U.S. importer and distributor of Saab 9-3 and 9-5 automobiles, today announced that it has selected Digitas Inc. , a leading Internet professional services firm, to execute interactive marketing and internet media activities. Terms of the agreement were not disclosed."Digitas possesses an understanding of our business, a result in part of its long association with General Motors," said John Orth, Vice President of Sales and Marketing at Saab Cars USA, Inc. "We believe that Digitas' integrated marketing vision and demonstrated leadership in leveraging emerging technologies and online media to enhance customer relationships will enable us to effectively use the Internet to strengthen and extend our brand."
"Saab is an ideal partner for us because they share our unique vision for the innovative use of emerging technologies to attract and engage new and existing customers online," said David Kenny, chairman and chief executive officer of Digitas. "They have a powerful brand combined with an Internet-enabled customer base, providing optimal conditions for our shared success."
About Digitas
Digitas Inc. (www.digitas.com) is a leading Internet professional services firm that helps companies transform their businesses to meet the challenges and opportunities of the Internet economy. Digitas combines best of breed capabilities in integrated strategy, technology and marketing solutions to help Fortune 100 and other blue chip companies leverage their existing assets and the Internet to build customer value and gain competitive advantage. The company serves as strategic partner to several industry leading clients, including American Express Company, AT&T, General Motors Corporation, Dell Computer Corporation and L.L. Bean, Inc., all of whom deliver optimal customer value through Digitas solutions. Headquartered in Boston, MA, Digitas employs more than 1300 people and has offices in New York, San Francisco, Salt Lake City and London.
About Saab
Saab Cars USA Inc., a wholly owned subsidiary of Saab Automobile AB, Trollhattan, Sweden, is the US importer and wholesaler of Saab 9-5 and Saab 9-3 automobiles. Since the 1947 debut of Saab's first passenger car, the superbly aerodynamic Saab 92 has continued to build on its heritage as an aircraft manufacturer by introducing numerous engineering and design innovations. In 1999, Saab celebrated its sixth consecutive year of sales growth in the U.S. with a 28.6 percent increase over 1998. Also in 1999, Saab was the only automobile manufacturer recognized as one of the Top 100 most innovative users of e-business information technology by CMP's InformationWeek magazine. Saab Cars USA is headquartered in Norcross, Georgia, near Atlanta.