The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Mitsubishi Motors Reports Record First Quarter and Best-Ever March

3 April 2000

Mitsubishi Motors Reports Record First Quarter and Best-Ever March
                   30% Rise in Volume for Best-Ever Quarter
              Driven by Galant, Montero Sport and Eclipse Sales


    CYPRESS, Calif., April 3 Mitsubishi Motor Sales of
America, Inc. (MMSA) today reported sales for first quarter 2000 and March
that are the best in its corporate history, fueled by continued demand for its
core products and showroom attention to newly arriving 2001 vehicles.

    Some figures of note for MMSA's best ever first quarter:

    -- 2000 year-to-date sales of 70,430 vehicles represents a 30% increase
       from first quarter 1999's 54,191 units
    -- MMSA sold a record 22,665 Galant mid-size sedans in first quarter 2000,
       up 74.4% from last year
    -- Montero Sport mid-size SUV, restyled for 2000 model year, reported its
       best-ever quarter, with sales of 16,015 units, up 43.8% from 1999's
       first quarter
    -- Eclipse sports coupe year-to-date sales rose 52.9% to 12,160 units

    March 2000 was the best-ever March for MMSA.  Some figures of note:

    -- Overall sales were up 25.4% over March 1999
    -- In its first month as a redesigned 2001 model, Eclipse Spyder sold
       1,459 units, a 82.8% rise over March 1999 -- a strong pace in a
       seasonal segment
    -- Mirage Sedan sales of 3,162 units is a 65.7% increase over March 1999
    -- Galant sales for March were 8,074 units which represents a 60.7%
       increase over March 1999

    "The terrific first quarter reinforces that we are well on our way to
meeting the 2000 sales goal of at least 280,000 units," said Pierre Gagnon,
MMSA executive vice president and chief operating officer.  "There's a lot of
brand excitement with Mitsubishi, led by the strong launch of the Eclipse
Spyder.  We expect an equally strong launch of the completely redesigned
Montero luxury SUV with the national advertising campaign breaking on
April 23."
    Mitsubishi Motor Sales of America, Inc. was established in 1982 by
Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles,
including coupes, convertibles, sedans and sport utility vehicles.  Its
website can be accessed at mitsubishicars.com.

     Sales Results, March 2000:  Mitsubishi Motor Sales Of America, Inc.

                               March '00        March '99       % Change
                               Month/YTD        Month/YTD      Month/YTD

    Passenger Car Sales*      19,011/52,664   16,292/41,941   16.7%/25.6%

    Sport Utility Vehicles**   6,563/17,766    4,096/12,250   60.2%/45.0%

    Total Vehicle Sales       25,574/70,430   20,388/54,191   25.4%/30.0%

    US Assembled Cars:        14,288/37,798    9,120/24,182   56.7%/56.3%
    Imported Cars:             4,723/14,866    7,172/17,759 (34.1)%/(16.3)%
    Imported Truck/SUVs:       6,563/17,766    4,096/12,250   60.2%/45.0%
    US Assembled
     Vehicles (1):            14,288/37,798    9,120/24,182   56.7%/56.3%
    Imported Vehicles (2):    11,286/32,632   11,268/30,009     0.2%/8.7%

    *  Above totals include sales of U.S.-assembled Mitsubishi Motors vehicles
    ** Includes Montero Sport and Montero

   (1) Galant, Eclipse and Eclipse Spyder
   (2) Mirage, Diamante, 3000GT, Montero Sport and Montero