Mitsubishi Selects Worldtrak Software for Web-Based CRM Solution
3 April 2000
Mitsubishi Selects Worldtrak Software for Web-Based CRM Solution
Worldtrak's Microsoft(R) Outlook(R)-Based Solution Transforms E-Mail Into
Relational Database
MINNEAPOLIS, March 30 Mitsubishi Electric Automation,
subsidiary of one of the world's largest factory automation suppliers, has
selected Worldtrak's enterprise Customer Relationship Management (CRM)
solution to automate its field sales, marketing service and support functions.
"We looked at a number of CRM options and chose Worldtrak because it is
easy to use, the only solution built natively inside the Microsoft Outlook
platform, and we can deploy it in 90 days," said Rich Clem, Mitsubishi
Automation. "Since our sales reps practically live in their e-mail, it was
important that the software we selected added functionality to e-mail -- not
frustration."
Like 65 million people today, Mitsubishi's field sales representatives
already know and use Microsoft Outlook for their e-mail and calendar. Since
Worldtrak builds on this infrastructure, users do not have to toggle back and
forth between Outlook and a separate customer account software. It also
eliminates the need to buy expensive interface hardware and software necessary
for CRM solutions not natively based in Outlook. "With Worldtrak, we
basically transformed e-mail into an easy-to-use relational database," said
Clem.
In addition, the Worldtrak solution has maintained the familiar look and
feel of Microsoft Outlook, which minimizes the learning curve usually
associated with new software.
"Our other options were way too complicated and would have taken 18 months
to deploy," said Clem. "We only had 90 days to implement the new software,
which involved moving our entire customer database into Worldtrak's account
management software inside of Outlook," said Clem.
In phase one, Mitsubishi's sales arm will use its new Web-based CRM
solution to better track customer interaction, manage business opportunities,
create sales status reports and coordinate new and existing activities. The
scaleability of Worldtrak's solution, however will allow Mitsubishi to move to
phase two when it is ready.
Phase two will involve adding access to Mitsubishi's distributors.
Mitsubishi has a nationwide network of distributors, which includes more than
2,500 individuals representing dozens of companies. Mitsubishi's sales reps
and distributors currently manage their knowledge bases as separate,
disconnected entities. "To increase productivity and decrease cost, we must
be able to see, analyze and adjust what is happening between the
organizations," explained Clem. "In order to do so, we must be able to
efficiently and effortlessly share data with each other."
Worldtrak's full enterprise CRM solution includes a multi-channel account
management feature that will provide the means to integrate the activities
performed by each individual and organization within Mitsubishi's sales and
distributor operations.
"An added plus is that users can access the synchronized pool of
information anytime, anywhere," said Clem. In the past there was no way for
individuals working remotely to update or access information about customers.
The Web-version of Worldtrak changes this scenario by allowing users to
remotely access synchronized information from their laptop or palm device.
Worldtrak's goal is to provide a single personal access point for continuous
customer and prospect interaction across the entire enterprise. By building
an offering natively with Microsoft technology, Worldtrak has delivered a
front office solution that extends the end-user's Outlook functionality into a
fully relational, team-based opportunity and account management system for all
remote and disconnected users.
Worldtrak has developed the technology to make Outlook act relationally in
a multi-channel, team environment, with singular data synchronization for all
users. This front-line capability drives the quality and success of an
enterprise CRM solution because, quite frankly, it gets used. Worldtrak
believes that without front-line sales and service professionals really using
the system, the efficiency gains and productivity improvements promised by CRM
solutions will not be realized.
Worldtrak, based in Minneapolis, has the only solution built natively
within Outlook and is the market leader of CRM in the Microsoft Outlook
community. Worldtrak's product line has won numerous awards including the
prestigious ISM TOP 15 award four years running.
For more information on Worldtrak, click on http://www.worldtrak.com