Elite Logistics Hires Vollmer to Spearhead Branding, Marketing Initiatives
30 March 2000
Elite Logistics Hires Vollmer to Spearhead Branding, Marketing Initiatives
FREEPORT, Texas, March 29 Elite Logistics, Inc.
(OTC Bulletin Board: ELOGE) today announced it has retained Vollmer, one of
the country's top 50 public relations firms, to spearhead its branding and
marketing activities for Elite Logistics and nationwide launch of the
company's PageTrack(TM) family of Intelligent Vehicle Systems (IVS), which are
wireless automotive tracking and control devices.
"We're committed to bringing PageTrack(TM) to market in a way that will
establish Elite as the leader in the IVS space," said Rick Hansen, chief
operating officer of Elite Logistics. "The technology incorporated in
PageTrack(TM) is more advanced and offers more applications for fleets and
consumers than any other system on the market."
Vollmer, based in Houston, counts a number of transportation and
automotive companies among its current and former clients, including Pennzoil-
Quaker State Company, BHP Logistics, Jiffy Lube, Alamo Rent-A-Car and
AutoNation USA. The company also is known for its experience in the
technology sector, representing clients such as Travelocity.com, Sabre Inc.
Worldwide and Aircharter.com.
"Elite's background is in logistics, asset management and technology.
We've spent many years perfecting this product for business and consumer uses,
and we know we need a strong partner who knows marketing as well as we know
our business," said Hansen. "We conducted an extensive search and review of
agency qualifications and found that Vollmer's expertise in reaching our
target industries and experience with branding and national product launches
presented the right fit."
Vollmer reported revenues of $7.2 million for 1999, up 41 percent from the
previous year and an increase of 500 percent over the past five years. The
firm has been ranked among the top 50 communications firms in the U.S. With
offices in Houston, Dallas and Austin, Vollmer provides public relations,
marketing communications, corporate communications, investor relations and
interactive marketing services. Shelton & Caudle, a division of Vollmer,
provides communication training and crisis counsel. For additional
information, visit http://www.vollmerpr.com.
Elite Logistics, Inc. is the parent company of Elite Logistics Services,
Inc., its wholly owned operating subsidiary based in Freeport, Texas. Elite
Logistics Services, Inc. is best known for its patent pending PageTrack(TM)
family of Intelligent Vehicle Systems that integrate global positioning
systems and two-way wireless telemetry technology to provide Internet-enabled
tracking and control of vehicles and other assets. The Company provides a
comprehensive solution to the logistics needs of fleet managers and security
needs of private vehicle owners. The PageTrack(TM) family of Intelligent
Vehicle Systems is distributed within the United States through an expanding
network of distributors and dealers. The Company has forged a strategic
relationship with Motorola and utilizes the paging network of SkyTel, a
subsidiary of MCI WorldCom. For additional information, visit the Company's
Internet site at http://www.elitelog.com.