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Pivot Offers Auto Insurance Through Avomark

29 March 2000

Pivot Offers Auto Insurance Through Avomark; Addition of Leading Personal Automobile Insurer Enhances Online Product Offerings at Pivot.com

    COLUMBUS, Ohio--March 28, 2000--Pivot (www.pivot.com), a subsidiary of ilife.com , today announced that it has partnered with Avomark Insurance Agency to bolster its auto insurance offerings.
    Avomark (www.avomark.com) will initially provide insurance quotes and online applications in 10 states, and plans to expand its services to 26 states by the end of the year. Pivot currently markets auto insurance in 48 states, and the addition of Avomark to Pivot's portfolio of providers will increase product selection and distribution by combining both Pivot's and Avomark's online distribution capability.
    "Avomark is an innovator in the insurance industry," said Christopher W. Heidrick, vice president of Pivot's property and casualty operations. "This is evident in their Internet distribution capability. Consumers will benefit from the added selection and from Pivot's commitment to maintaining strong partnerships with each of the carriers we represent."
    "This is also great news for organizations seeking to offer auto insurance to their members or customers," added Heidrick. "Our added selection increases the likelihood that a company's existing and prospective consumer bases will save when they shop for insurance through Pivot."
    Pivot offers term life, permanent life insurance, annuities and auto insurance products both through its Web site, www.pivot.com, and through private label arrangements with financial institutions such as banks, insurance portals and other organizations.

    About Avomark

    The Avomark brand (Avomark) is underwritten by Avomark Insurance Company (CO, IN, OR); The Ohio Casualty Insurance Company (VT); Ohio Security Insurance Company (AZ, CT, DE, MN, OR, UT); and West American Insurance Company (NY). These companies are among the six property and casualty subsidiaries that make up Ohio Casualty Group, which is one of the top 40 property and casualty insurance groups in the country, offering businesses and individuals a range of property-casualty products. Rated A+ by A.M. Best, a well-known financial rating service in the insurance industry, the Group is active in more than 40 states, provides comprehensive insurance protection for more than one million vehicles nationally, and has written premiums of $1.6 billion. Ohio Casualty Corporation is the holding company of The Ohio Casualty Insurance Company, which has been in business more than 80 years. Ohio Casualty Corporation trades on the NASDAQ Stock Market under the symbol OCAS and has assets of approximately $4.5 billion.

    About Pivot

    Pivot, a subsidiary of ilife.com and headquartered in Columbus, OH, has teamed up with industry-leading insurance companies to engineer a means of providing turnkey insurance solutions to businesses. Pivot offers insurance companies, banks, large agencies and affinity groups a means of increasing their revenues through a variety of partnership possibilities. Pivot's nationally licensed fulfillment services utilize the Internet and telephone as a means of generating leads and managing current business opportunities while eliminating channel conflict. Because the agency is licensed nationally, Pivot's insurance services are available to consumers and businesses nationwide. Examples of Pivot's functionality include enabling consumers to quickly and easily apply for insurance via the fully interactive Pivot Web site, www.pivot.com. Pivot also operates a fulfillment and inbound call center employed with fully licensed agents. Pivot's efficient marketing capabilities have enabled the agency to be selected as the fulfillment arm for various third party marketing arrangements.

    About ilife.com

    Based in North Palm Beach, Fla., ilife.com is an industry leader in creating, producing, broadcasting and syndicating personal finance information for the online consumer public through a broad portfolio of Web sites, print publications and TV and radio segments. The company's personal finance portal, www.ilife.com, features original content that deals with financial planning, taxes, insurance, investing and banking. The portal serves as a gateway to ilife.com's family of Web sites and broadcast segments, including the award-winning bankrate.com, Pivot.com, theWhiz.com, IntelligentTaxes.com, Consejero.com, CPNet.com, GreenMagazine.com and the TV and radio version of "Cost of Life." Content from ilife.com is published on co-branded Internet sites through more than 70 distributors, including NBC Internet, Inc. , Yahoo! , CNN, America Online and Smart Money. The company's original research is also distributed through more than 120 national and state publications. Ilife.com sites have approximately one million unique visitors per month, according to Media Metrix.