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Saab Automobile Announces New Marketing Organization

28 March 2000

Saab Automobile Announces New Marketing Organization

            Dan Chasins, President and COO of Saab Cars USA, Inc.,
                       To Oversee Market Area Americas


    NORCROSS, Ga., March 28 Saab Cars USA, Inc. President and
COO, Dan Chasins, has been appointed head of Saab Automobile's Market Area
Americas in addition to his current responsibility.  Chasins succeeds Joel
Manby, who, after four successful years of leading Saab Cars USA and Market
Area Americas to extensive sales growth, has accepted a senior leadership
position in an automotive-related, but non-competing business.  Manby also
recently held responsibility for Saab's Asia-Pacific region.
    Dan Chasins, who joined Saab in 1992 as Director of Marketing and later
spent four years in Sweden as Vehicle Line Executive, takes over a position
that is part of a revised marketing organization launched by Saab Automobile
AB. The new organization will bear global responsibility for marketing and
sales in all Saab markets. This organization includes the market areas of
Europe, the Americas, Asia/Pacific and the Middle East, as well as all wholly-
owned subsidiaries, independent importers, and global Brand Management.
    The objective of the new organization is to effectively implement the
global marketing plan that Saab is introducing to all markets, while
continuing the globalization of the brand. Mikael Eliasson, Saab Automobile
AB's Vice President  Sales and Marketing, will be in charge of the new
organization, which will be effective April 1, 2000.