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Wrenchead.com Hires Seasoned Marketing & Racing Executive

28 March 2000

Wrenchead.com Hires Seasoned Marketing & Racing Executive

        Carl Cohen Named Vice President of Marketing at Wrenchead.com,
      Sets Sights on Branding, Sponsorships, & Promotional Partnerships


    WHITE PLAINS, N.Y., March 28 Wrenchead.com, the leading
e-commerce exchange for automotive aftermarket replacement, performance and
accessory parts for auto enthusiasts, "do it yourselfers" (DIYers) and
professional technicians, announced today that it has hired Carl L. Cohen as
Vice President of Marketing.
    "Wrenchead.com is fast becoming the leader in the online automotive
aftermarket.  Carl's understanding of our competitive situation, in addition
to his ability to employ the necessary business-to-consumer  and
business-to-business marketing techniques, will enable us to reach and keep
our goal of being number one in the online automotive aftermarket business,"
said Gus Conrades, Wrenchead.com's president and CEO.  "He will be the primary
architect of the Wrenchead.com brand."
    "Our principal goals at Wrenchead.com are to generate unprecedented brand
awareness, site traffic and sales for Wrenchead in both its consumer and B2B
categories," said Cohen.  "We will explore business development opportunities
and maximize key strategic partnerships with companies including CBS, Yahoo!
and SFX in order to achieve tremendous visibility."
    Cohen, most recently the Executive Vice President of Marketing for
Championship Auto Racing Teams (CART), has a 15-year record of excellence in
marketing and brand management.  During his tenure, CART's revenues increased
more than $20 million, and news media coverage of the company grew by
25 percent.  Prior to his position at CART, Cohen was Director of Marketing
for Ryder System, the commercial leasing and trucking company based in Miami,
and Senior Brand Manager for Phillip Morris USA (PM).  At PM, Cohen gained
extensive experience in building brands and leveraging sponsorship.  Cohen
holds an MBA in marketing from the Wharton School, University of Pennsylvania.

    Directors of Marketing, Advertising & Sponsorship at Wrenchead.com
Announced
    Wrenchead.com also welcomes Sarah M. Keating, who was named Director of
Marketing, and T. Wayne Cloth, who was named Director of Advertising and
Sponsorships.
    Prior to joining Wrenchead.com, Keating was a consultant for GTE
Internetworking where she specialized in electronic business.  In this role,
Keating developed e-commerce strategies for large media corporations and
business partners.  Keating's background includes 13 years of sales and
marketing experience with Thomson Financial Services and SEI Corporation.  She
holds a BA in Business Management form Hartwick College.
    Cloth, who has a significant background in marketing and sponsorship
management, will develop and coordinate Wrenchead.com's expanding sponsorship
marketing efforts.  His two primary areas of responsibility will be
advertising sales and motorsport sponsorships.  Formerly Cloth was Regional
Advertising Sales Manager with NASCAR's Q-2 Publishing, publisher of Inside
NASCAR Magazine and NASCAR Magazine.  He also spent four years as Advertising
Director of National Speed Sport News and held several positions in media
buying at top advertising agencies.  Cloth, a 1985 graduate of Long Island
University, holds a professional auto-racing license from the Sports Car Club
of America.

    About Wrenchead.com
    Wrenchead.com, "autoparts online all the time," sells millions of brand
name auto and truck parts, accessories, performance products, and consumer
merchandise for the "do it yourselfers".  In addition, they are a leading
provider of e-commerce tools for professional mechanics, the
business-to-business automotive aftermarket industry.  Investors include
Polaris Venture Partners, Goldman Sachs, PaineWebber, WIT Capital, CBS, SFX
Entertainment and Yahoo!.  The company is headquartered in White Plains, New
York.