Mitchell Advances Online Customer Experience With OnLink
28 March 2000
Mitchell Repair Information Company Advances Online Customer Experience With OnLink
REDWOOD CITY, Calif.--March 28, 2000--OnLink, a leading provider of eCommerce sales and marketing applications, today announced that it is powering the eCommerce sales capability on Mitchell Repair Information Company's (MRIC) new Web site, www.mitchellrepair.com. MRIC, who provides the automotive industry with valuable repair information, is using OnLink Sales(TM) to effectively guide automotive professionals through the online buying decision process, advancing its day-to-day sales interactions with customers.For the first time, MRIC's Web site is geared to market and sell the company's entire Print and Electronic Product Line for automotive professionals. OnLink Sales provides ease-of-use and needs analysis for automotive professionals to find, select and order from MRIC's entire product catalog. OnLink ensures that all of the MRIC information necessary to make an informed purchase decision is readily available to streamline the online purchase process.
"Customer satisfaction is our first priority, and offering both superior products and sales guidance to our valued customers via the Web contributes largely to this goal," said David Peterson, senior vice president of marketing at Mitchell. "OnLink Sales' state-of-the-art eCommerce application is at the heart of our recently announced enhancements to the company's public Web site."
"Mitchell Repair is at the forefront of its industry for its visionary use of ground-breaking Internet technologies and is an excellent example of a business-to-business eCommerce site that demonstrates the speed and performance of OnLink's browser-based Customer Decision Architecture," said Buck French, president and CEO of OnLink. "Mitchell also recognizes the significant revenue opportunity created by taking the automotive industry buyer's perspective on its high-performance, interactive eCommerce site."
The OnLink Commerce Suite
The OnLink Commerce Suite, comprised of OnLink Sales, Surveyor(TM) and Composer(TM), provides interactive guidance to aid customer decision-making and dramatically improves the online buying experience. OnLink Sales acts as a virtual buyer's assistant by gathering buyers' needs and recommending a complete and valid solution. OnLink Surveyor works behind the scenes, capturing detailed events in the customer decision-making process for improved selling effectiveness. OnLink Composer is a data modeling workbench that allows non-technical personnel to take charge of presenting and updating sales and marketing information used by OnLink Sales.
The OnLink Commerce Suite is built on a patent-pending Customer Decision Architecture (CDA) that enables all aspects of suppliers' product or service offerings to be managed as relational data, instead of complex code, accelerating deployment and reducing ongoing maintenance costs. In addition, logic processing occurs in the Web browser, eliminating the need for back-end application servers. This innovative approach provides reliable, interactive and instantaneous buying sessions.
About Mitchell Repair
Headquartered in San Diego, California, Mitchell Repair Information Company has provided quality repair information services to the automotive industry for 80 years. Mitchell provides automotive professionals with valuable repair data in both electronic and print media.
About OnLink
OnLink is a leading provider of eCommerce sales and marketing applications that dramatically improve the online buying experience. Built from the buyer's perspective, the OnLink Commerce Suite transforms e-commerce interactions by automating the customer decision process -- gathering customer requirements, providing consultative guidance and recommending valid solutions. OnLink empowers buyers to make informed choices that lead to greater satisfaction, while sellers can capture and learn from customer shopping behavior to increase marketing effectiveness.
OnLink is a privately held company located in Redwood City, California with field offices in Atlanta, Boston, Chicago, Seattle and the United Kingdom. Global business-to-business eCommerce customers include Amdahl Corporation, Ariba, General Electric Industrial Systems, General Electric Supply, INRANGE Technologies, Lucent Technologies, Snap-on Inc., Sony of America and Tellabs. For more information about OnLink, visit http://www.onlink.com.
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