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Pivot Now Offers Auto Insurance Through Electric Insurance

28 March 2000

Pivot Now Offers Auto and Homeowner's Insurance Through Electric Insurance; Addition of Leading Personal Lines Insurer Enhances Online Product Offerings at Pivot.com

    COLUMBUS, Ohio--March 28, 2000--Pivot (www.pivot.com), a subsidiary of ilife.com , today announced that it has affiliated with Electric Insurance Company. Electric will offer quotes for homeowner's and automotive insurance through Pivot's interactive Web site, www.pivot.com.
    Electric Insurance Company (www.electricinsurance.com) offers auto and homeowner's insurance in 47 states and Washington DC. Consumers will have the ability to receive Electric Insurance quotes and conduct transactions online.
    "Pivot is extremely excited to be affiliating with Electric Insurance," said Christopher Heidrick, vice president of P&C operations at Pivot. "As an Internet savvy organization, Electric will fit perfectly into Pivot's e-commerce strategy. This alliance promises to deliver Pivot's other business partners an additional means of generating revenue, increasing Web site traffic and expediting the online insurance application and binding process. Electric has an excellent history of servicing their policyholders, making them a welcome addition to Pivot's existing portfolio of insurance companies."
    Adding Electric Insurance services to Pivot's Web site, www.pivot.com, means that the site now offers term life, permanent life insurance, annuities, auto insurance and homeowner's insurance. "Pivot will soon become a full portfolio provider - in effect, we will become the one-stop shop for consumers," added Heidrick. "Now, with the addition of Electric Insurance and their Internet technology, Pivot is one step closer to reaching that goal. Pivot's full portfolio of competitive, trustworthy products will help us build lasting relationships, and will allow us to achieve a broad, solid consumer base."

    About Electric

    Electric Insurance Company (EIC), established in 1966, is a direct writer of private passenger automobile and homeowner's insurance and has been a GE benefit provider for 25 years. Rated "strong/A-" by Standard & Poor's, EIC was recently awarded top insurance Web site honors in the "ease-of-use" and "first-time buyers" categories by Gomez Advisors. For the past three years, EIC has been one of the Web's foremost online insurance carriers and is an aggressive and innovative e-commerce leader. With low direct-to-customer rates, more than 125,000 policyholders, coverage in 47 states and Washington DC, and a ferocious commitment to customer service, employees at EIC are dedicated to one simple goal: be the best insurance company on the Internet.

    About Pivot

    Pivot, a subsidiary of ilife.com and headquartered in Columbus, OH, has teamed up with industry-leading insurance companies to engineer a means of providing turnkey insurance solutions to businesses. Pivot offers insurance companies, banks, large agencies and affinity groups a means of increasing their revenues through a variety of partnership possibilities. Pivot's nationally licensed fulfillment services utilize the Internet and telephone as a means of generating leads and managing current business opportunities while eliminating channel conflict. Because the agency is licensed nationally, Pivot's insurance services are available to consumers and businesses nationwide. Examples of Pivot's functionality include enabling consumers to quickly and easily apply for insurance via the fully interactive Pivot Web site, www.pivot.com. Pivot also operates a fulfillment and inbound call center employed with fully licensed agents. Pivot's efficient marketing capabilities have enabled the agency to be selected as the fulfillment arm for various third party marketing arrangements.

    About ilife.com

    Based in North Palm Beach, Fla., ilife.com is an industry leader in creating, producing, broadcasting and syndicating personal finance information for the online consumer public through a broad portfolio of Web sites, print publications and TV and radio segments. The company's personal finance portal, www.ilife.com, features original content that deals with financial planning, taxes, insurance, investing and banking. The portal serves as a gateway to ilife.com's family of Web sites and broadcast segments, including the award-winning bankrate.com, Pivot.com, theWhiz.com, IntelligentTaxes.com, Consejero.com, CPNet.com, GreenMagazine.com and the TV and radio version of "Cost of Life." Content from ilife.com is published on co-branded Internet sites through more than 70 distributors, including NBC Internet, Inc. , Yahoo! , CNN, America Online and Smart Money. The company's original research is also distributed through more than 120 national and state publications. Ilife.com sites have approximately one million unique visitors per month, according to Media Metrix.