Cahoots, Ferrari Team Up to Drive Proliferation of Live Web-wide Network

28 March 2000

Cahoots, Ferrari Team Up to Drive Proliferation of Live Web-wide Network; Agreement To Utilize Leading-Edge Cahoots Communication Technology

    BRISBANE, Calif.--March 28, 2000--Cahoots,(TM) Inc. today announced that Ferrari North America is using the Cahoots Live Web-Wide Communications Network(TM) to enhance the experience of visitors to Ferrari.com and the brand of Ferrari. Ferrari North America will also collaborate with Cahoots to distribute the Cahoots technology to its Website visitors and to Ferrari customers.
    Under the agreement, Ferrari will incorporate a Cahoots software download button on the Ferrari NA home page. Ferrari's Website (http://www.ferrari.com) is one of the world's most popular automotive sites, with over 2 million hits per day. Ferrari will also distribute Cahoots software via CD-ROM in Rosso Ferrari, Ferrari's print magazine, and at Ferrari-sponsored race events such as the Pebble Beach Concours d'Elegance, 50th Anniversary, taking place in Monterey, California in August, 2000.
    The Cahoots network enables live communication among all Web users across all Websites, dramatically enhancing the Web as a medium for collaboration, commerce, interpersonal connection and information gathering. Using Cahoots, Website visitors can see and talk to each other and to Website personnel, speaking live via voice or text, sending instant messages and posting notes in site-specific Cahoots Info Centers. Visitors to the Ferrari site will soon be able participate in a variety of real-time Cahoots-enabled discussions moderated by Ferrari representatives.
    "Cahoots allows Ferrari enthusiasts to come together and connect in ways that are much more immediate and meaningful than with traditional Web technology," said Gregory Crotty, Website manager for Ferrari North America. "It enables Ferrari fans to share their knowledge and passion for our products and adds an entirely new dimension to the Web experience. We're excited to be part of the Web's latest revolution."
    "This is a great example of a leading-edge automobile manufacturer using leading-edge Internet technology," said Susan Anderson, Cahoots vice president of business development and sales. "Ferrari is one of the world's best-known brand names, and they recognize the importance of the human connection in building that brand."
    Ferrari North America, Inc., based in Englewood Cliffs, New Jersey, is the North American Branch of Ferrari S.p.A. of Italy.

About Cahoots, Inc.

    Headquartered in Brisbane, California, with a development center in Tel-Aviv, Israel, Cahoots, Inc. brings a new dimension in interpersonal communication, collaboration and e-commerce to the World Wide Web. The Cahoots Live Web-Wide Communication Network enables real-time voice and text communication among visitors to any site on the Web, between visitors and site operators and between e-commerce sites and their customers. Cahoots baseline capabilities are delivered to all sites at no cost to users or site operators. Cahoots software is available for free from Cahoots (www.cahoots.com) and other Websites.