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Pick-Ups Plus Announces the Opening of Its Newest Franchise Store in Columbus, Ohio

28 March 2000

Pick-Ups Plus Announces the Opening of Its Newest Franchise Store in Columbus, Ohio

    MASON, Ohio--March 28, 2000--Pick-Ups Plus, Inc. (OTCBB:PUPS) announced today the opening of its Columbus, Ohio store located at 4537 Cemetery Road (telephone number: 614-529-1212). This 5,000 square foot facility will feature a complete line of aftermarket accessories for pickup trucks and sport utility vehicles. It will also offer professional installation of any accessories by factory trained technicians by appointment, or while you wait.
    This state-of-the-art facility will have a 2,400 square foot showroom and 2,200 square foot installation area with three bays to reduce customer-waiting time. Though minimal, this time is spent in a beautifully appointed waiting room, complete with TV, lounge chairs, vending machines and even free complimentary coffee. Everything to make the customers shopping experience at Pick-Ups Plus a rewarding one has been addressed.
    The addition of the Columbus, Ohio store brings the total number of corporately owned and franchised stores to nine nationwide. John Fitzgerald, president of Picks-Ups Plus, said "[W]e are very proud of our new facility and the timely opening keeps our expansion program right on schedule. This store, which will serve as our model for all future stores, has projected annual revenue of $1,000,000."

    Pick-Ups Plus, Inc. is a retailer and franchiser of stores devoted exclusively to the sale and installation of accessories for pickup trucks and sport utility vehicles. Through the opening of company stores and select franchises, Pick-Ups Plus, Inc. intends to become the national leader in providing accessories for pickups and SUVs while obtaining its share of this $30 billion dollar market. For updates on Pick-Ups Plus, Inc. please visit Strategic Investors Group's web site at www.stratego.net, or Pick-Ups Plus, Inc.'s web site at www.pickupsplus.com.

    This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Exchange Act of 1934, as amended by Public Law 104-67 and is subject to safe harbor created by these sections. Actual results, performance or achievements could differ materially from those anticipated in such forward-looking statements, which involve numerous risks and uncertainties. Past performance is not necessarily indicative of future results.