realityBUY.com Adds New VP of Global Sales; Jim Huston Brings 20 Years of Automotive Advertising and Marketing Experience to B2B e-commerce

27 March 2000

realityBUY.com Adds New VP of Global Sales; Jim Huston Brings 20 Years of Automotive Advertising and Marketing Experience to B2B e-commerce

    IRVINE, Calif.--March 27, 2000--realityBUY.com, a leading e-commerce site for business-to-business solutions, Monday announced the recent addition of Jim Huston as their new vice president of sales and president of realityBUY's automotive division.
    Huston will be responsible for development and deployment of an international team to implement realityBUY.com's aggressive sales programs. The program will target four industries including, automotive, office furniture, industrial products and aerospace.
    Huston has more than 20 years of experience in the advertising business, primarily focused on the automotive industry. He was an account executive at both J. Walter Thompson and D'Arcy, Masius, Benton and Bowles. After that, Huston founded The Zoom Group, a marketing communications consultant firm whose major clients include industry giants Ford Motor Co. Volvo and Sonic Automotive, Inc. Sonic is the country's second largest automotive dealers' group.
    In late February, realityBUY.com acquired the assets of The Zoom Group's interactive media division. In addition to Huston joining the realityBUY.com's management team, under the terms of the acquisition, Huston will remain as the chief executive officer of Zoom Group's Automotive Operations.
    "I am pleased to be part of the new partnership between realityBUY.com and The Zoom Group," said Huston. "This is a perfect opportunity for both companies to work together, benefit from each others' expertise and truly make a difference in B2B relationships through e-commerce."
    Huston received his bachelor's degree in communication arts and sciences from Michigan State University.
    realityBUY.com, a global company, specializes in business-to-business e-commerce for the automotive, furniture, industrial products and aerospace industries. It allows businesses to See, Try and Buy(TM) products over the Internet by utilizing advanced 3D technology and a large scale B2B transaction platform.
    Sellers are able to present their manufactured goods in 3D form within realityBUY.com's digital marketplace. Buyers are able to electronically interact with the three dimensional products, exchange information and conduct transactions. For more information about realityBUY.com, contact Phyllis Dretzka at 949/585-1680 or via e-mail at marketing@realitybuy.com.