Dor-Alon and Cellenium Agree to Rollout Cell-F Cellular Fueling System, Nationwide
27 March 2000
Dor-Alon and Cellenium Agree to Rollout Cell-F Cellular Fueling System, Nationwide
TEL AVIV, Israel--March 27, 2000--improves convenience and economy for customers
On Thursday, March 23, Dor-Alon and Cellenium announced their agreement to rollout Cellenium's m-commerce fueling system, CELL-F, nationwide.
This follows a successful two month trial period at the Bnei Dror service station and will be the first nationwide rollout of an m-commerce gasoline fueling system anywhere in the world.
CELL-F (pronounced `self') enables cellular subscribers to utilize their cellular phones to achivate fuel dispensers and to pay for fuel and other services at gas stations. The entire process for activating the dispenser and making payment takes less than 10 seconds and makes refueling a more pleasant experience for consumers, and more efficient and profitable for station operators.
The system dramatically improves the convenience and economy of refueling by reducing the time required to activate the dispensers and by offering customers new personalized offers and messages on their handsets. Such electronic `coupons' will eliminate the need for collecting paper stamps, coupons or other receipts and will enable instant redemption of benefits.
Cellenium integrates proprietary messaging technologies into the system enabling the `Cell-F' service to be both network and handset independent. The service will be available to the owners of any cellular handset, without requiring any changes to the handsets. The system incorporates several layers of security to prevent fraud and insure accuracy and reliability of billing and collection.
`Cell-F' is one of several m-commerce applications being developed and undergoing field trials at this time. Among Cellenium's suite of applications currently being field tested in different countries worldwide and soon to be rolled out, are `Cell-u-Park' (for off-street & on-street parking), and `Cell-u-Vend' (for vending purchases). Others will be announced in the near future. In essence, Cellenium enables handsets, as they exist today, to be utilized as electronic wallets.
Cellenium is a subsidiary of Contop, the developers of wireless data communication systems and technologies, and focuses on providing M-Commerce solutions worldwide. Daniel Alon, VP of Business Development of Contop says, "The global prospects of `Cell-F' are enormous, and we are pleased to have Dor-Alon as partners in our first national rollout."
Dor - Alon, one of Israel's largest oil and gas service station companies, is demonstrating its role as an industry leader in offering value-added services to its customers. The company intends to implement additional Cellenium m-commerce applications at their stations including vending, car washes and others.
About Cellenium
Cellenium, founded in 1999, is a wholly-owned subsidiary of Contop Ltd, with headquarters in Shefayim, Israel. Cellenium develops, implements and operates value-added service platforms and vertical applications for mobile e-commerce, also known as m-commerce. These m-commerce solutions are marketed to content providers, network operators and other service providers worldwide. Cellenium also operates these services on behalf of or in partnership with such customers. The platforms and applications are based on Contop's proprietary messaging technologies as well as the integration of existing data communication protocols and bearers, including wireless internet protocols over SMS, CDPD and GPRS channels.
Contop is an affiliate of Elbit Ltd. , one of Israel's premier high-tech companies in the telecom arena, and figures prominently in Elbit's E-business activities.