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realityBUY.com Adds New VP of Marketing

24 March 2000

realityBUY.com Adds New VP of Marketing; Norm Cadsawan Brings e-Business Expertise From Intel To realityBUY.com

    IRVINE, Calif.--March 24, 2000--realityBUY.com, an emerging e-commerce site for business-to-business solutions, Friday announced the recent addition of Norm Cadsawan as their new vice president of marketing.
    Cadsawan will be responsible for developing and implementing the strategic marketing program for realityBUY.com. His focus will include branding, business development and the creation of an aggressive marketing and public relations program that will carry the company through its planned IPO.
    "I am very excited about being a part of an emerging Internet company that is pushing the envelope of e-business," said Cadsawan.
    "realityBUY.com is the first B2B company to offer businesses a platform where buyers can interact with 3D objects to facilitate product configuration and on-line sales and where sellers can provide accurate, functional representations of their complex products. Our technology allows customers to See, Try and Buy(TM) products at their PC without ever having set foot in a showroom."
    Prior to joining realityBUY.com, Cadsawan served as an e-business software program manager for Intel Corp. in Portland, Ore. Prior to that, he served as an account executive with Onyx Software, a premier provider of customer relationship management software in Bellevue, Wash.
    Cadsawan earned his bachelor of science degree in biomedical engineering and a master of business administration degree in marketing from Case Western Reserve University in Cleveland, Ohio.
    realityBUY.com, a global company, specializes in business-to-business e-commerce for the automotive, furniture, industrial products and aerospace industries. It allows businesses to See, Try and Buy(TM) products over the Internet by utilizing advanced 3D technology thus enabling effective e-commerce of both complex and simple products.
    Sellers are able to present their manufactured goods in 3D form within realityBUY'S digital marketplace. Buyers are able to electronically interact with the three dimensional products, exchange information and conduct transactions. For more information about realityBUY.com, please contact Phyllis Dretzka at 949/585-1680 or via e-mail at marketing@realitybuy.com.