---

NADA's Don Gentry to Speak At Auto Retailing On the Web Conference

23 March 2000

NADA's Don Gentry to Speak At Auto Retailing On the Web Conference and Exposition

    Business Editors & Automotive Writers
    AROW IV


    METUCHEN, N.J.--March 23, 2000--Last January, the
National Automobile Dealers Association (NADA) announced that it would
launch its own version of an on-line sales lead referral service,
www.NADAdealers.com, with assistance from the Cobalt Group. The site
is designed to help car dealers actively serve Internet customers. So
when sales leads are passed along through the NADA site, dealers can
be confident they have an answer to the question: "Who owns the
customer?" The retail car dealers do.
    Having answered one big question, though, the NADA's announcement
raises another: "How can franchised car dealers best take advantage of
NADAdealers.com?" To provide some answers, NADA is sending Don Gentry,
its chief information officer, to the fourth edition of the Auto
Retailing on the Web conference (AROW IV)
www.autoretailingontheweb.com, scheduled for April 10 - 12, 2000 at
the MGM Grand in Las Vegas. Mr. Gentry was deeply involved in the
development of the new Web site. He is in a good position to give the
anticipated 450 auto dealers and dealership mangers attending the
conference some insight into the strategy behind NADAdealers.com as
well as some inside tips for using the site to the dealers' own
advantage.
    In addition to presentations from Don Gentry and eight other well
known industry experts, a trade show featuring exhibits by 30 industry
leaders will showcase the latest in automotive Internet systems.

    Exhibitors and sponsors include:

    Automatic Data Processing         UAUTOBID.COM
    Reynolds & Reynolds               bbcn.com
    Chrome Data Corp.                 CreditIQ.com
    Autotrader.com                    iTRiBE
    CyberCar                          AutoSync
    Autotrader.com                    Automotive Direct
    cars.com                          eFuel
    Netsearch                         iPIX
    Supersale.com                     Universal Automotive Discounters
    I Publishers                      VEHIX.com

    Limited exhibit space is still available. Conference and
exhibitor details are available at the AROW IV Web site or by calling
Sheila Finkelstein at 1-800-321-5312.