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Pick-Ups Plus Announces Corporate Strategy for Year 2000

23 March 2000

Pick-Ups Plus Announces Corporate Strategy for Year 2000

    MASON, Ohio--March 23, 2000--Pick-Ups Plus, Inc. (OTCBB:PUPS) announced today its corporate strategy for the year 2000. Pick-Ups Plus' expansion strategy, though aggressive, is a progressive one. In 2000, Pick-Ups Plus intends to add five (5) new franchise stores and one (1) new Company owned store, bringing the total number of stores to seventeen (17) by year end. By initially limiting the number of stores, Pick-Ups Plus will allow itself to be very selective of franchise candidates, and provide highly concentrated training and support, ensuring the success of the new stores and the franchise system.
    Financial projections for 2000 show retail sales in access of $7,500,000, which includes Company owned and franchised stores. Projections for subsequent years are far more aggressive, as Pick-Ups Plus expands its franchise base dramatically and becomes the McDonald's of the pickup and SUV accessory business.
    John Fitzgerald, president of Pick-Ups Plus said "[W]e are intent on establishing a superior position in an industry predominantly comprised of family run operations. With our purchasing power and a hand-picked franchise network, we are destined to become the leader in this explosive industry."
    Pick-Ups Plus, Inc., is a retailer and franchiser of stores devoted exclusively to the sale and installation of accessories for pickup trucks and sport utility vehicles. Through the opening of Company stores and select franchises, Pick-Ups Plus, Inc. intends to become the national leader in providing accessories for pickups and SUVs while obtaining its share of this $30 billion dollar market. For updates on Pick-Ups Plus, Inc. please visit Strategic Investors Group's web site at www.stratego.net, or Pick-Ups Plus, Inc.'s web site at www.pickupsplus.com.

    This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Exchange Act of 1934, as amended by Public Law 104-67 and is subject to safe harbor created by these sections. Actual results, performance or achievements could differ materially from those anticipated in such forward-looking statements, which involve numerous risks and uncertainties. Past performance is not necessarily indicative of future results.