RiNG Systems Partners With Reynolds and Reynolds

20 March 2000

RiNG Systems Partners With Reynolds and Reynolds to Provide CRM System to Automotive Retailers

    DAYTON, Ohio--March 20, 2000--The Reynolds and Reynolds Company today announced an agreement with RiNG Systems, Inc. to expand Reynolds' customer relationship management (CRM) solutions for automotive retailers by becoming the exclusive distributor of RiNG's LoyaltyCard(TM) system within the automotive industry.
    The LoyaltyCard system is an electronic coupon package for customer acquisition and retention featuring a personalized card with an embedded microprocessor. The card is fully customized and electronically loaded with retailer-defined coupons and benefits. In addition to the "smart cards," the LoyaltyCard system provides retailers with all hardware and software necessary to read the cards' coupons and benefits.
    "The LoyaltyCard system goes beyond many customer retention packages marketed today by using modern, unique technology to link consumers and automotive retailers, creating an effective new solution," said Mike Ritchie, president of RiNG Systems.
    "Many retailers have already experienced the positive results LoyaltyCard can bring to a dealership in the areas of sales and service. Overall, current customers report an increase in retail sales attributed directly to the LoyaltyCard system and market research indicates that consumers who have been issued a LoyaltyCard are nearly three times more likely to return to that retailer for service than the national average," Ritchie continued. "Now, with Reynolds and Reynolds' access to a broad base of auto retailers, we anticipate dealers across the country soon will be experiencing the benefits of LoyaltyCard."
    "The LoyaltyCard system is a proven and exciting solution in the auto industry and will be an integral part of our Customer Relationship Management solution," said Tom Suttmiller, group vice president and general manager of Reynolds Automotive Information Solutions Group. "Retailers will benefit from the system's ability to provide creative, custom marketing programs designed to increase customer loyalty, revenues and profits."
    With the addition of the LoyaltyCard system, Suttmiller said Reynolds' CRM solution is stronger and more valuable to auto retailers than ever. "Our total CRM solution fully leverages the value of individual customers through the use of sophisticated systems and services that capture and help access consumer data used to develop one-to-one relationships with consumers." These systems and services include:

    -- IntelliPath(TM): Offers customized print output enabling
    point of sale service merchandising
    -- Customer Marketing Services: Reminds customers of upcoming
    maintenance requirements
    -- ERA2 ConsumerLink(TM): Enables the capture of and access to
    unique consumer information to be used for additional
    marketing efforts

    RiNG Systems, headquartered in Charlotte, N.C., is a premier provider of advanced card technology to the automotive industry.
    Reynolds and Reynolds, headquartered in Dayton, Ohio, is a leading provider of integrated information management systems and related value-added services to automotive and general business markets. The company reported revenues of $1.63 billion for the 12 months ended Dec. 31, 1999. For more information on Reynolds and Reynolds, visit www.reyrey.com, or call The Reynolds and Reynolds Information Hotline at 1-888-4REYREY.

Certain statements in this news release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The forward-looking statements are based on current expectations, estimates, forecasts and projections of future company or industry performance based on management's judgment, beliefs, current trends and market conditions. Forward-looking statements made or to be made by or on behalf of the company may be identified by the use of words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates" and similar expressions. Forward-looking statements are not guarantees of future performance and involve certain risks, uncertainties and assumptions that are difficult to predict. Actual outcomes and results may differ materially from what is expressed, forecasted or implied in the forward-looking statements. See also the discussion of factors that may affect future results contained in the company's Current Report on Form 8-K filed with the SEC on February 9, 2000, which we incorporate herein by reference. The company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.

    LoyaltyCard(TM) is a trademark of RiNG Systems, Inc.