The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Fuel Cells are Ready for the Big Time

21 March 2000

Fuel Cells are Ready for the Big Time, According to the Latest Futuretech Briefing Published by Technical Insights

    NEW YORK, March 20 The fuel cell, an environmentally
friendly substitute for the gasoline engine, is finally making its mark in
industry.  The leading candidate among various fuel cell technologies is the
Proton Exchange Membrane (PEM) cell, according to a new Futuretech briefing,
published by Technical Insights, a unit of John Wiley & Sons, Inc.
.  The briefing, Proton Exchange Membrane Fuel Cells: Powering
Future Vehicles, is specially designed to help industry executives, engineers,
and managers discover opportunities and exploit this emerging transportation
technology.
    Futuretech answers the following questions.  What makes the polymer
electrolyte membrane so much more suitable than other technologies?  How does
it operate?  What are its unique characteristics?  What technological and
economic issues must be overcome to bring the PEM fuel cell into the
mainstream in the automotive industry?  What is happening in R&D and what
impact will it have on technology and the market?
    "According to most sources, the current market for fuel cells as a whole
is worth about $500 million," says Leo O'Connor, manager of Technical
Insights' Futuretech program.  "With the inevitably rising prices of crude oil
and refinements to the fuel cell looming on the horizon, it is distinctly
possible that this number could crest the $2 billion mark in the next five
years."
    Technical Insights' briefing gives you not only a timely analysis of the
marketplace, but also an insightful overview of the key players working on PEM
cells.  It provides an overview of methanol and gasoline reformation; features
the latest research in hydrogen storage; and profiles carbon nanotubes as they
apply to fuel cells.  Technical Insights examines the work of Ballard Power
Systems, WL Gore, Ford Motor Company, General Motors, and DaimlerChrysler.
This study also provides information about ongoing development work at
universities and national laboratories.
    Futuretech publishes executive briefings 18 times a year.  Each briefing
focuses on a new and developing technology.  By presenting an overview of the
technology, an analysis and forecast of the market as well as an introduction
to the key players and their research, each issue assists the reader in
identifying potential business opportunities.  Futuretech may be purchased as
an annual subscription in print or electronic formats.  In addition, each
individual issue is available for separate purchase.
    For sales information contact Dennis St. Rose, Sales Manager, Technical
Insights, 605 Third Ave., New York, NY 10158-0012. Phone: 212-850-6858.
E-mail: dstrose@wiley.com