Fuel Cells are Ready for the Big Time
21 March 2000
Fuel Cells are Ready for the Big Time, According to the Latest Futuretech Briefing Published by Technical InsightsNEW YORK, March 20 The fuel cell, an environmentally friendly substitute for the gasoline engine, is finally making its mark in industry. The leading candidate among various fuel cell technologies is the Proton Exchange Membrane (PEM) cell, according to a new Futuretech briefing, published by Technical Insights, a unit of John Wiley & Sons, Inc. . The briefing, Proton Exchange Membrane Fuel Cells: Powering Future Vehicles, is specially designed to help industry executives, engineers, and managers discover opportunities and exploit this emerging transportation technology. Futuretech answers the following questions. What makes the polymer electrolyte membrane so much more suitable than other technologies? How does it operate? What are its unique characteristics? What technological and economic issues must be overcome to bring the PEM fuel cell into the mainstream in the automotive industry? What is happening in R&D and what impact will it have on technology and the market? "According to most sources, the current market for fuel cells as a whole is worth about $500 million," says Leo O'Connor, manager of Technical Insights' Futuretech program. "With the inevitably rising prices of crude oil and refinements to the fuel cell looming on the horizon, it is distinctly possible that this number could crest the $2 billion mark in the next five years." Technical Insights' briefing gives you not only a timely analysis of the marketplace, but also an insightful overview of the key players working on PEM cells. It provides an overview of methanol and gasoline reformation; features the latest research in hydrogen storage; and profiles carbon nanotubes as they apply to fuel cells. Technical Insights examines the work of Ballard Power Systems, WL Gore, Ford Motor Company, General Motors, and DaimlerChrysler. This study also provides information about ongoing development work at universities and national laboratories. Futuretech publishes executive briefings 18 times a year. Each briefing focuses on a new and developing technology. By presenting an overview of the technology, an analysis and forecast of the market as well as an introduction to the key players and their research, each issue assists the reader in identifying potential business opportunities. Futuretech may be purchased as an annual subscription in print or electronic formats. In addition, each individual issue is available for separate purchase. For sales information contact Dennis St. Rose, Sales Manager, Technical Insights, 605 Third Ave., New York, NY 10158-0012. Phone: 212-850-6858. E-mail: dstrose@wiley.com