Qvale Automotive Group and DeTomaso Dissolve Agreement
17 March 2000
Divorce Italian Style: Qvale Automotive Group and DeTomaso Dissolve Agreement DETOMASO LOGO DeTomaso logo. (PRNewsFoto)[KI] LOS ANGELES, CA USA 01/06/2000MODENA, Italy, March 17 Effective immediately, Bruce Qvale, President and CEO of the Qvale Automotive Group, and Alejandro DeTomaso have agreed to dissolve the licensing agreement signed by their respective companies two years ago. (Photo: http://www.newscom.com/cgi-bin/prnh/20000106/DETH010-a ) Following the fruitful collaboration that has brought about the Mangusta, DeTomaso Modena S.p.A. and Qvale Automotive Group S.r.l. have both decided to follow separate paths. The Mangusta, therefore, will no longer carry the DeTomaso logotype. Instead it will sport a new Qvale logo. The licensing agreement granted the Qvale Automotive Group the rights to manufacture, distribute, and retail the DeTomaso Mangusta 2+2 sports car and all future DeTomaso-branded vehicles throughout the world, with the exception of Italy and the United Kingdom. With the dissolution of the agreement, the Qvale Automotive Group owns the name "Mangusta" -- and will continue to manufacture and retail the exotic sports car built at its Qvale Modena facility in northern Italy. The Qvale Automotive Group presently handles all of the manufacturing, quality control, distribution, marketing, and retail sales of the 2000 Mangusta. In effect, the only thing that changes is the badging on the car. In the future, the car will be called a Qvale (pronounced Ka-Va-Lee) Mangusta. "We decided the time was right to accelerate our plans, now that Mangusta production is fully underway," said Bruce Qvale. "It was necessary to liberate ourselves from the licensing agreement in order to take advantage of some key markets that, under the agreement, had been denied to us. Italy, our home market, and the United Kingdom, are important and strategic sales areas and we needed to be free to compete in those arenas. "You're witnessing the birth of a car company," continued Qvale. "The Qvale Automotive Group will continue to produce the Mangusta, and will market the car as a Qvale Mangusta, replacing the DeTomaso brand with our own. In addition, all future products designed and produced by our Qvale Modena facility will be badged Qvale. "We're certainly no strangers to the world of automotive manufacturing and retail," said Qvale. "We've been involved in all facets of the automotive business for over 50 years. In that time we've manufactured cars in England, distributed everything from the Volkswagen Beetle to luxury brands like Porsche, Audi and Maserati in the U.S., and, most importantly, we've sold over a million cars." The announcement comes on the eve of the inaugural BFGoodrich Tires Trans-Am Series race at Sebring International Raceway, in which Huffaker/Qvale Motorsports will campaign a Qvale Mangusta, driven by series star Brian Simo. The Qvale Mangusta is an exotically styled, front-engine, rear-drive 2+2 sports car powered by a 4.6-liter Ford V8. Its unique three-position Rototop(TM) roof system allows it to be configured as a coupe, a targa, or a convertible. Selling for $78,900.00 U.S., the Qvale Mangusta delivers performance, innovation and exclusivity in a package that evokes the best of Italian style and design.