---

PickupTruck.Com Sponsors NASCAR Truck Team

17 March 2000

PickupTruck.Com Sponsors NASCAR Truck Team

    CORTE MADERA, Calif., March 16 PickupTruck.Com, the
premier online community for pickup truck enthusiasts, has announced its
sponsorship of the #88 Race Truck, driven by Terry Cook in the NASCAR
Craftsman Truck Series.  The PickupTruck.Com Race Truck is owned by Duke
Thorsen, President of SealMaster Industries.
    The PickupTruck.Com entry will make its debut Saturday, March 18, at the
Chevy Trucks 150 at Phoenix International Speedway in Arizona.  A sneak
preview of the truck is available online at http://www.PickupTruck.Com .
    NASCAR sponsorship is an integral part of PickupTruck.Com's effort to
build its online community of pickup truck owners and enthusiasts.
PickupTruck.Com receives nearly 200,000 unique visits each month.
    "PickupTruck.Com exists to reach all pickup truck owners and enthusiasts.
Sponsoring this NASCAR race truck brings our entire community closer to this
very exciting part of the pickup truck world," said Michael Levine, founder of
PickupTruck.Com.  "We're thrilled to be teaming up with one of the best, most
dynamic drivers on the circuit."
    Cook is currently fourth in the 2000 Craftsman Truck Series point
standings, following a strong fifteenth-place overall finish in 1999.  He is
one of the most experienced drivers in the NASCAR Craftsman Truck Series, with
72 career starts placing him among the top 10 active drivers in career starts.
The Sylvania, Ohio, native joined the Craftsman Truck Series in 1997.  Cook
provides a weekly diary of the 2000 racing season on the PickupTruck.Com site,
as well as participating in periodic chat sessions with community members.
    "PickupTruck.Com is a great addition to our team and the NASCAR Craftsman
Truck Series," said Cook.  "Their sponsorship will allow us to run in the
top-5 and top-10 on a consistent basis. "

    About PickupTruck.Com
    PickupTruck.Com (http://www.PickupTruck.Com ) is the premier online community for
pickup truck enthusiasts.  First launched in 1995, PickupTruck.Com provides
everything "Pickup" to the online community, including information, news,
dialog and products.  The site includes information about all types of pickup
trucks, coverage of major truck shows, discussion groups, and e-commerce
capabilities.