Thousands of Las Vegas Residents Will Drive Cars And Raise Money for The Make-A-Wish Foundation

16 March 2000
Thousands of Las Vegas Residents Will Drive Cars And Raise Money for The Make-A-Wish Foundation
       General Motors Will Donate $1 for Every GM Vehicle Driven During
       Auto Show in Motion at the Las Vegas Motor Speedway, March 16-19


    LAS VEGAS, March 16 In its third year, General Motors'
Auto Show in Motion will again put consumers behind the wheel of GM's hottest
products, but with a new twist: each consumer's test drive will help raise
money to make a child's wish come true.
    General Motors will donate $1 to the Make-A-Wish Foundation for every GM
car and truck driven at the Las Vegas Motor Speedway, March 16-19, as well as
three other Auto Show in Motion locations throughout the western United
States.  Last year, consumer test-drives at four Auto Show in Motion events in
California supported breast cancer research, raising more than $65,000 for
Concept: Cure.
    An invitation-only event, General Motors' Auto Show in Motion offers
non-GM owners the opportunity to compare GM vehicles to competitors' products
in a festival-like environment -- without sales pressure.  Occupying more than
one million square feet, Auto Show in Motion allows consumers to view new
vehicles and test drive 45 GM and 24 competitor cars and trucks on test tracks
simulating real-world driving conditions.
    "Auto Show in Motion is an outstanding opportunity for consumers with
little or no experience with a GM product to compare the quality, styling,
features, benefits and prices of our vehicles against the competition," said
Phil Guarascio, vice president, advertising and corporate marketing, General
Motors Corporation.  "Based on last year's response, we are confident that
Auto Show in Motion participants will be delighted with our products and add
GM cars and trucks to their consideration list."
    GM's Auto Show in Motion uses five test tracks specially designed for each
product segment, which include "full-size and luxury," "small and sporty,"
"compact and mid-size," "sport utilities" and "pickups and minivans."  In
addition to the test tracks, a 60,000-square-foot tent -- larger than two
football fields -- houses a display of more than 30 GM vehicles, as well as
computer-based vehicle comparison systems providing visitors with information
such as features, benefits and prices on all GM vehicles and their
competitors.  Additional displays include concept cars, engine and
transmission, environmental, technological and safety exhibits.
    "Auto Show in Motion was created to allow consumers to touch, feel and
drive our brands and compare them against the competition," stated Mr.
Guarascio.  "And this year we are extremely excited that Auto Show in Motion
will continue as a charitable endeavor, allowing consumers the opportunity to
help us make children's wishes come true by supporting the Make-A-Wish
Foundation."
    Las Vegas is the first of four cities set to host GM's Auto Show in
Motion.  The next event will be held March 30-April 2 at Phoenix's Desert Sky
Pavilion, while non-GM owners in Los Angeles can enjoy the test-driving
opportunity April 13-16 at Hollywood Park.  Auto Show in Motion will also be
at Oakland's Alameda Point, May 4-7.
    For additional information, call 323/866-6054, or visit http://www.gm.com.