Speedway Motorsports Reports on Atlanta Motor Speedway Race Weekend
16 March 2000
Speedway Motorsports Reports on Atlanta Motor Speedway Race WeekendCONCORD, N.C., March 15 Officials of Speedway Motorsports, Inc. today announced that attendance for the Cracker Barrel Old Country Store 500 NASCAR Winston Cup Series weekend at Atlanta Motor Speedway March 10-12, met the Company's expectations despite the threat of rain and a six-hour rain delay during the Aaron's Rent 312 NASCAR Busch Series, Grand National Division race. The third largest crowd in the event's history witnessed 30 lead changes among 17 different drivers ending in a fantastic photo finish by Dale Earnhardt over Bobby Labonte at the Cracker Barrel Old Country Store 500. The overnight television rating for the event, broadcast live on ABC, increased to 4.7 from 4.6 the prior year. Mark Martin, a Winston Cup Series regular competitor, claimed the victory of the Aaron's Rent 312 NASCAR Busch Series race. "A similar weather system that hit us in Las Vegas hit us again in Atlanta," stated H.A. Wheeler, president and chief operating officer. "But the drivers and teams put on a great show reminding us of what NASCAR racing is all about -- side by side racing with close competition." Speedway Motorsports is a leading marketer and promoter of motorsports entertainment in the United States. SMI owns and operates the following premiere facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Las Vegas Motor Speedway, Lowe's Motor Speedway at Charlotte, Sears Point Raceway, and Texas Motor Speedway. SMI provides event food, beverage, and souvenir merchandising services through its Finish Line Events subsidiary, and manufactures and distributes smaller-scale, modified racing cars through its 600 Racing subsidiary. SMI also owns Performance Racing Network which broadcasts motorsports programming to over 500 syndicates nationwide.