BASF Inks New Long-Term Agreement With CARSTAR
14 March 2000
BASF Inks New Long-Term Agreement With CARSTAROVERLAND PARK, Kan., March 13 CARSTAR, the nation's largest collision repair organization, announced today it has renewed its long-standing relationship agreement with BASF. The new ten-year agreement, which is the most comprehensive in the U.S. collision repair industry, will result in a 20-year continuous relationship ensuring a high level of support to CARSTAR and its franchisees. BASF has been a primary paint supplier to CARSTAR since 1990, making it the longest existing vendor partnership in the company's history. "This landmark U.S. agreement represents the most significant, long-term financial commitment of any vendor partnership in the industry," says George Hansen, president and chief operating officer of CARSTAR. "The fact that BASF endorsed CARSTAR as a long-term partner speaks volumes about CARSTAR's position as the industry leader." Details of the agreement include opportunities for CARSTAR to benefit from unique collaborative e-commerce solutions with BASF, improved incentive programs to use BASF paint, enhanced service and increased development support. Additionally, BASF will continue its significant involvement in CARSTAR "U" -- CARSTAR's training facility that is housed at a company-owned collision repair center in Kansas City, Mo. "We have characterized BASF's relationship with CARSTAR as a 'decade of achievement, a vision of success'," adds Guy Bargnes, manager of strategic accounts and marketing services for BASF Automotive Refinish. "We are proud of our association with CARSTAR, which is one of the most respected names in the collision repair industry. We look forward to continuing the relationship and to working together for even greater success in the future." Al Winterman, group vice president of BASF Automotive Refinish, notes, "We are very pleased with this agreement between CARSTAR and BASF. It builds on a successful decade-long relationship and is part of a mutually supportive, long-term strategy to grow market share for both parties." The BASF Automotive Refinish business group is a part of the company's Coatings and Colorants division and is based in Southfield, Mich. BASF is among the top five producers of chemicals and related products in the United States, Canada and Mexico. Founded in 1989, CARSTAR is the nation's largest collision repair organization. The 250 franchise and company-owned CARSTAR locations across North America generate annual revenues in excess of $300 million. The company's repair work is backed by the only nationwide warranty in the industry and consistently receives customer satisfaction ratings of 95 percent.