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Tractech and Microphonics Announce Major Promotional Campaign

13 March 2000

Tractech and Microphonics Announce Major Promotional Campaign

    NASHVILLE, Tenn.--March 13, 2000--Tractech Inc., is in the process of gearing up for an intense effort in the promotion of the Microphonics Inc. (OTC BB: MRPS) 111R diagnostic system. Internally, more personnel are being brought on board at Tractech, whose role will be solely concentrated on increased sales of the 111R.
    To quote Tony Zampogna Jr., vice president of sales and marketing for Tractech, "As the signature distributor for Microphonics Inc., we are scheduling a multipage photo shoot with articles to be done the week of March 27, 2000 and then appear in the following editions of Peterson racing magazines. We are planning feature stories in Heavy Duty Trucking, Public Works, Fleet Owner, Utility and Telephone Fleets and Utility Fleet Management magazines. We are doing photo shoots and new product releases for over 200 additional magazine titles including in-plant maintenance magazine, truck, construction equipment, agriculture and forestry magazines.
    "We are mailing brochures and a letter with pricing to members of the Council of Fleet Specialists. They are a group of over 170 different heavy duty fleet specialists that sell parts and provide services to fleets. They have over 760 different branch locations across the United States and Canada. I believe that this will net real results in both sales and additional distributors.
    "We have also joined the Maintenance Council and are exhibiting with Microphonics at the Nashville show.
    "With the Microphonics product and training expertise, and Tractech's proven sales and marketing ability, I look for this relationship to produce many success stories."
    James Gayle, CEO/president of Microphonics, states, "We at Microphonics are extremely happy with the commitment of such a strong, dedicated distributor as Tractech. With Tractech making such a large financial obligation, it has to show their confidence in the marketability of the Microphonics/Ultraphonics product line. Tractech's present success allows our company to go to the next level."