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Autoco.com Announces Strategic Alliance With Insurance Canada

9 March 2000

Autoco.com Announces Strategic Alliance With Insurance Canada
     -- Adds Substantial Value to TheMotorPages.com With Online Insurance
                         Information and Services --


    MINNEAPOLIS, March 9 Autoco.com (OTC Bulletin Board: AOOO,
http://www.autoco.com) today announced a strategic alliance with Insurance Canada
(http://www.insurance-canada.ca), which will provide insurance related content to
consumers, dealers and wholesalers nationwide through AOOO's wholly owned
subsidiary TheMotorPages.com.
    The alliance was established to provide online consumers with current
information on the insurance and automotive industries. The companies expect
that the alliance will increase Insurance Canada's subscriber base and will
further establish TheMotorPages.com as the leading Internet portal to promote,
locate and facilitate the sales of automobiles and automotive products.
    "The new partnership allows cross promotion to consumers requiring current
insurance and automotive information," announced Autoco.com's Vice President,
Business Development Walter Deagle. "The new relationship will provide ongoing
information to Insurance Canada's existing members and will drive greater
traffic to TheMotorPages.com."
    The strategic alliance calls for TheMotorPages.com to provide online
marketing strategies and technical assistance services to Insurance Canada,
which will also benefit from access to the portal's existing subscriber base.
The relationship also represents the continued success of TheMotorPages.com's
aggressive strategy to add value added services to the portal, thus ensuring a
dominant market position by providing a one-stop shop for all automotive
related services that are of interest to consumers, dealers and wholesalers.
    Insurance Canada (http://www.insurance-canada.ca) provides consumers and
insurance professionals with information about insurance-related topics
pertinent to Canada.
    Autoco.com, Inc. (http://www.autoco.com) is focused on providing innovative
Internet solutions to the automotive industry's emerging requirements for
online vehicle sales, auctions, services and parts through a network of
strategically positioned subsidiaries.
    For more information please contact (Investor Relations) at 800-773-7317.

    Any statements released by autoco.com that are forward-looking are made
pursuant to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. Editors and investors are cautioned that forward-looking
statements invoke risk and uncertainties that may affect the Company's
business prospects and performances. These include economic, competitive,
governmental, technological and other factors discussed in the statements and
in the Company's filings with the Securities and Exchange Commission.

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