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Auctionauto.com Positioned to Excel Alongside eBay

8 March 2000

Auctionauto.com Positioned to Excel Alongside eBay-Autotrader in the On-Line Car Auction Arena

     First-to-market consumer automobile auction site will bolster dealer
                                  car sales.


    CLEVELAND, March 8 Auctionauto.com, a web-based dealership
portal created to meet the needs of car dealerships and their customers, is
making huge inroads into the dealership community.
    With yesterday's announcement of the partnership between eBay and
Autotrader.com, Auctionauto.com has been rewarded by an increase in dealership
inquiries. "While the new auction partnership is focusing on c-to-c vehicle
auctions, Auctionauto.com remains the only tool exclusively for car
dealerships," reports Dave Hein, President of Auctionauto.com.  "A partnership
of this magnitude illustrates the importance that dealers use our tool to
reach their customers and sell inventory on-line." Auctionauto.com offers
consumers and car dealers ease of use and expanded visibility through the
FairMarket Network(SM) of auction sites. Auctionauto.com offers dealers the
ability to sell cars faster and more cheaply over the Internet, and is the
only site to deliver actual customers to the dealership door.
    Hein points out the heightened challenge of the online player to
newspapers, which currently carry the bulk of car ads, and adds that
Auctionauto.com offers dealers "a significantly lower advertising cost, and
guaranteed results that are not available with traditional newspaper
classifieds."
    Auctionauto.com said used-car sales total $370 billion annually, and they
cited a recent report from J.D. Power & Associates saying that 26 percent of
consumers used the Internet when making a car buying decision, up from 14
percent in 1998. By 2003, that figure is expected to grow by more than 50
percent.

    About Auctionauto.com
    Auctionauto.com is a privately held corporation located in Rocky River,
Ohio. The company is the only Internet resource for retail dealerships that
generates sold units, rather than electronically generated leads. The company
offers dealers RISK-FREE opportunities to sell new and used inventory on-line
and supports the dealers business by increasing aftermarket sales and
improving the customer satisfaction. Auctionauto.com operates within the
FairMarket Network of auction sites, making the largest dealer to consumer car
and truck auction on-line.
    Dealerships interested in selling their inventory on-line and producing
top-box CST while paying only for actual results should contact Dealer
Services at 800-835-0395 today.